What is Experiential Marketing? Best Practices, Examples, and More

A Definition of Experiential Marketing An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off course from traditional strategies┬áthat broadcast brand and product benefits to a wide audience. Also referred to as engagement marketing, experiential marketing may be comprised of a variety of marketing strategies geared toward immersing customers within … Continue reading What is Experiential Marketing? Best Practices, Examples, and More