Isn’t an ordinary video good enough? Not in today’s data-driven world in which personalization rules the day and video is the hottest medium across digital channels. Between April 2015 and September 2015, for instance, the number of videos being played back on Facebook alone doubled, growing from 4 billion to a 8 billion video views per day in just six short months. And, that’s not even considering the widespread use of video across other wildly popular video marketing platforms like Snapchat, Instagram and YouTube.
The benefits of personalized marketing are also well-established:
Here’s the thing: these statistics aren’t even new. It’s been well-known for years that personalization has major impacts on marketing campaign effectiveness, conversions, brand loyalty, and just about every other KPI you can imagine. And with video experiencing massive, widespread growth, it only makes sense to marry a proven strategy (personalization) with the hottest medium (video) to develop personalized videos.
Cisco predicts that by 2019, 80% of all internet traffic will be streaming videos, meaning that marketers need to take advantage of video to reach their audiences. It’s a trend marketers have already taken note of, with 74% reporting that video out-converts other forms of content in a recent DemandGen survey. Combine the power of personalization with the widespread consumption of video, and personalized video marketing is a sure path to powerful results.
For further interest:
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...