CDP Solutions for Utility Suppliers

NGDATA’s Electric Utilities Solution is designed to be customer-centric and maximizes profitability by allowing for 1-to-1 personalization in real-time. Our solution is more than a standard Customer Data Platform (CDP).

Leveraging on its real-time advanced customer analytics, the solution allows you as a utilities company to exceed customer expectations. Interact with your customers in real-time with the right message on the right channel, developing customer engagement and boosting customer retention.

High customer churn is a big challenge of the utility industry. This is due to the ease of switching companies and the very competitive customer acquisition strategies. Brand loyalty towards utilities is typically low and so are the NPS numbers.

As a utility company, it is not always easy to add personalized relevance to your communication and interactions as most data and information was aggregated around assets in the past (physical connection points) instead of customers. This lack of a ‘Single Source of Truth’ makes it difficult to offer a better service and to improve retention.

Decisions and implementations of time of use and other time-varying rates are another hot topic the utility industry needs to take into account. This includes critical peak pricing, peak time rebates and subscriptions. It would then allow you to manage your systems more cost-effectively and reliably.

This dynamic rate design will significantly change the utility business, making it very important to find ways to educate customers and make them aware of the changes. This creates the opportunity for constructing a partnership with your customers. In such a new pricing model, it is about steering the customer’s demand with for example offers concerning solar power, an energy efficiency audit, and electricity packages in non-critical periods. When advising customers to do laundry at night and thus optimizing their electricity consumption, both the customer and your company will benefit from that.

Putting the user at the center of your customer engagement means getting a real-time all-round view of them in order to understand the ever-changing context in which he makes decisions. Once you have that accurate view, you need to offer the right experience at the right time and through the right touchpoint for the customer. This is only possible when data is turned into insights to drive automated experiences within the same platform and in real-time.

Our Utilities Solution lets you build and maintain customer relationships by delivering real-time, omnichannel, customer-centric 1-1 experiences. The solution comes with out-of-the-box (OOTB) utilities, DNA, audiences and starter campaigns, all available through an intuitive UI built for the business user. A powerful AI pipeline is available for renewal and churn modeling.

NGDATA has created and validated this utilities solution with industry experts to ensure the right and most impactful business challenges are solved, yielding the highest results in the market.