Read the original Financial Brand article here.
Here is a brief summary of the article:
- Social media can be a powerful tool for banks and credit unions to humanize their brand and engage with their audience.
- Developing a consistent content strategy can be challenging, but wins can keep marketers inspired.
- Horizon Credit Union’s annual Pet Pawsee contest is one of the highlights of their year and attracts a lot of engagement on social media.
- The engagement also attracted spammers, but the Horizon team quickly rectified the problem, and the campaign went smoothly.
- Other marketers also had unique stories to share about their favorite social media posts, including campaigns that focused on favorite customers and small business owners.
