CDP Solutions for Telecommunications

NGDATA’s Telecom Solution is designed to be customer-centric and maximizes profitability by allowing for 1-to-1 personalization in real-time. Our solution is more than a standard Customer Data Platform (CDP).

Leveraging its real-time advanced customer analytics, the solution allows you as a telecommunications company (telco) to exceed customer expectations. Interact with your customers in real-time with the right message on the right channel, developing customer engagement and boosting customer retention.

The telecom industry has witnessed rapid evolutions over the last few years. New technology has drastically changed how people use telecom services and thus forced businesses to look for means to stabilize their revenue streams. The shift in customer expectations, the diminishing subscriber growth, and price wars, are all causing profits to slowly erode. Building a deeper and more solid customer relationship requires trust and progressive interactions.

So while your own service costs increase, and the customer expects optimal connectivity speed and consumes higher data volumes, the monthly Average Revenue Per User (ARPU) reduces. In general, telcos offering bundled services have a higher ARPU, and even more so when they can offer personalized bundles. Personalized experiences will also positively impact churn rates and subscriber growth. With the upcoming streaming services, standalone internet providers, and the ease of switching between providers, keeping your customers indicates a good customer experience.

Telco’s looking to offer entertainment with content platforms is a natural way of strategic expansion, but it is also key to surviving in the long run. It requires a switch from a product push approach to a more customer-centric strategy and comes with a need for a deeper understanding of the user preferences, desires and product trends in the market. This is to capture the customer’s attention and interact with them in a relevant manner, something that cannot be achieved with traditional analytics and marketing.

The ability to retrieve a lot of valuable customer data, such as preferences and viewing behaviors, will benefit both your customers and your business. Such data will help you to optimize content, and personalize and recommend offers based on user preferences. This is to ensure continuous engagement through ‘tech touch’ with the end customer. In tech & media, for instance, the next best action considers a combination of next best offers, previous interactions, historical context, customer journey analytics, and channel preferences to create the next best experience. Previous preferences will then help predict other types of content customers would probably watch and like. This will increase customer satisfaction and thus retention. Platforms like Netflix made this their core business and NGDATA’s Intelligent Engagement Platform can make it a reality for you.

Putting the user at the center of your customer engagement means getting a real-time all-round view of them in order to understand the ever-changing context in which he makes decisions. Once you have that accurate view, you need to offer the right experience at the right time and through the right touchpoint for the customer. This is only possible when data is turned into insights to drive automated experiences within the same platform and in real-time. 

Our Telecommunications Solution lets you build and maintain customer relationships by delivering real-time, omnichannel, customer-centric 1-1 experiences. The solution comes with out-of-the-box (OOTB) Customer DNA™, audiences and starter campaigns, all available through an intuitive UI built for the business user. Artificial Intelligence enables renewal and churn modeling, and media asset recommendations such as sports and movies.

NGDATA has created and validated this telecom solution with industry experts to ensure the right and most impactful business challenges are solved, yielding the highest results in the market.