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Water Cooler Talk

Smarter ads, better results: The next era of digital advertising

Read the original Think with Google article here.

Here is a brief summary of the article:

  • Digital advertising is essential for businesses, publishers, and creators to grow their audiences and build their brands.
  • AI is transforming the advertising industry by improving performance and creating more helpful, privacy-safe advertising experiences.
  • Predictive AI and language models have vastly improved understanding and matching user and advertiser intent.
  • Generative AI is revolutionizing products and helping with campaign management and creative assets.
  • Google’s latest Gemini models are built to be multimodal, providing enhanced suggestions.
  • Google is reimagining what a search engine can do with generative AI, creating new opportunities for advertisers.