Read the original Think with Google article here.
Here is a brief summary of the article:
- Digital advertising is essential for businesses, publishers, and creators to grow their audiences and build their brands.
- AI is transforming the advertising industry by improving performance and creating more helpful, privacy-safe advertising experiences.
- Predictive AI and language models have vastly improved understanding and matching user and advertiser intent.
- Generative AI is revolutionizing products and helping with campaign management and creative assets.
- Google’s latest Gemini models are built to be multimodal, providing enhanced suggestions.
- Google is reimagining what a search engine can do with generative AI, creating new opportunities for advertisers.
