Engaging with your customer needs to be moment-based instead of following a general, one-size-fits-all flow.
Relevant customer experience cannot be based on yesterday’s insights but should be generated on the spot.
If not, you might miss the relevant window of opportunity.
You can compose a list of customers in real-time by defining conditions on customer metrics.
On one hand, such an audience could be a static group of customers, such as mobile app users.
On the other hand, it could be a dynamic group of customers who all visited
the same product page or have been newly onboarded.