NGDATA’s CEO, Luc Burgelman, talks about why companies need to place major focus on reducing churn this year.
In order to identify early signs of potential churn you first need to start getting a holistic view of your customers and their interactions across multiple channels such as store/branch visits, product purchase history, calls to customer service, Web-based transactions, and social media interactions, to name a few.
The sheer volume of customer data available to companies has made it almost impossible to store, analyze and retrieve meaningful insights using traditional data management technologies. But now, big data can help you solve these challenges and allows you to leverage both structured and unstructured data from multiple channels.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...