It’s important for marketers to know exactly how their marketing initiatives are performing, so they can invest time and resources into those that are most successful. That’s where marketing analytics comes in. Marketing analytics involves the technologies marketers need to analyze the performance of their marketing campaigns and initiatives and includes business metrics, return on investment (ROI), and marketing effectiveness.
Gathering data from across all marketing channels is the best way to get a clear picture of your marketing performance and use the actionable insights to drive results. It’s not surprising, then, that a recent survey reports “marketers will spend more on marketing analytics, which currently account for 6.4% of marketing budgets. This is expected to increase 83% to 11.7% in three years.” NGDATA provides the customer marketing analytics software marketers can count on when they need faster, more relevant, actionable knowledge to make a greater customer impact and do better business.
Learn more about Lily, the leading marketing analytics software solution from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
NGDATA’s Lily Enterprise is the marketing analytics software you need to connect all of your data sources in real time. By breaking down all of your data silos, Lily Enterprise gives you a complete, 360-degree view of your customers so that you have the power to leverage your Big Data with the individual customer DNA profiles only Lily can deliver. The result is more personalized customer experiences that engage customers for more effective inbound interactions and marketing programs, which lead to overall greater customer lifetime value.
The deep customer insights Lily delivers include real-time updated scores for each customer. And, you define the Dynamic Sets of similar customers that Lily uses to compare with the scores, so that you know exactly how each customer’s metrics evolve over time, thanks to Lily’s automatic trend calculation. Imagine what you’ll be able to achieve with the complete, accurate view of your customers’ needs and preferences that only Lily can offer.
Learn more about how Lily, a comprehensive marketing analytics software solution from NGDATA, provides deep operational insights in real-time. Contact us via email or phone to talk with an NGDATA representative today.
Lily Enterprise delivers Customer DNA that involves a standard, customer-centric approach, with thousands of pre-defined metrics, to build and populate a single view of the customer. The customer profiles built by Lily are centrally managed, continuously updated, and available for all applications, so that you have exactly the insights you need to provide a great customer experience. Lily begins by identifying individual customers across all available data sources and touch-points.
Then, our marketing analytics software maps each source of data into NGDATA’s standard ingest model while distinguishing between interaction data and entity-based information; the two types of data are linked to individual customer IDs. Next, Lily matches individual data records based on IDs and creates unique master records for each customer, which form the basis of the customer DNA. NGDATA uses common best practices to ensure Lily’s data ingestion and organization are done easily while supporting thousands of metrics out of the box. Marketers simply connect data sources by mapping them into the ingest data model so the metrics calculation can occur instantly.
The best part about NGDATA marketing analytics software is that Lily makes it easy to add additional sources of data without impacting existing metrics or calculation configurations; Lily Customer DNA truly gets smarter over time. Lily also allows organizations to track trend and acceleration of change on DNA metrics, so that you get a better understanding of customers and learn what to be looking for, thanks to Lily’s alerts. Specifically, Lily Customer DNA is composed of individual metrics organized by marketing activity, including affinities, service usage, interaction preferences, product take-up, lifetime value metrics, and more, so that you can select the range of metrics of most interest to you or define your favorite collections of metrics.
Learn more about Lily, a leading marketing analytics solution from NGDATA providing 360-degree views of each individual customer through Customer DNA profiles. Or, get in touch via email or phone to talk with an NGDATA representative about how Lily informs some of the world’s leading customer-centric enterprises.
There are numerous benefits of choosing NGDATA for your marketing analytics software. Specifically, our Lily Customer DNA …
Learn more about Lily, a comprehensive marketing analytics tool from NGDATA that provides in-depth, real-time insights on customer behavior. Or, get in touch via email or phone to talk with an NGDATA representative today.
NGDATA’s marketing analytics software, Lily Enterprise, gives organizations the ability to drive customer experience by creating timely, relevant, personalized offers and experiences. With Lily Enterprise, you can fully automate the customer experience across all channels to improve customer satisfaction, reduce attrition, enhance customer retention, and gain higher profit margins. You will have the ability to listen to all customer interactions, learn faster from behavior and contextual information, create more effective actionable insights, and execute better on your insights in order to truly transform your customer experience. NGDATA offers the marketing analytics software that makes it possible for you to have an omni-channel impact like no other.
Learn more about Lily, a leading marketing analytics software solution from NGDATA, and find out how the world’s biggest enterprises are capitalizing on Lily to drive results. Or, get in touch via email or phone to talk with an NGDATA representative today.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...