A one-to-one marketing process, interactive marketing is based on the actions of individual customers and prospects. Marketers who utilize this marketing strategy are conducting trigger-based marketing initiatives rather than traditional campaign-based marketing efforts as they respond to individual customer’s behaviors and preferences. One survey found that 55% of consumers prefer to have ongoing communications with companies they buy from, and 89% of consumers feel more loyal to companies when they are invited to provide feedback. Simply put, interactive marketing is more effective because it involves reacting to what the customer does and meets their expectations and demands.
In fact, interactive marketing puts customers at the center of marketing efforts and is made possible by technology and an evolving marketing landscape. Interactive marketing is most effective when companies have an atomic-level view of their customers. That’s where NGDATA’s Lily Enterprise comes in. Thanks to its real-time, continuous insights from all customer behavior and activity, Lily empowers companies to create more relevant interactions with customers.
Generally, interactive marketing better meets customers’ needs because companies act in response to customer actions; companies that utilize interactive marketing successfully reduce their risk and increase sales because they already have information about customer desires. When done well, interactive marketing sets the stage for a personalized experience and leads to longer site visits and more purchases.
Specific benefits of interactive marketing are numerous and include an increase in sales, an increase in customer satisfaction, lowered marketing costs, and an automated process:
Get more from your data with Lily, an interactive marketing solution delivering actionable insights for customer-centric marketers. Get in touch via email or phone to speak with an NGDATA representative directly.
When engaging in interactive marketing techniques, companies are most successful when they communicate via a completely customer-centric approach. Lily Enterprise delivers the individualized customer intelligence that is crucial to that approach by easily aggregating all customer data from every available source; with Lily, you have the ability to harness all of your Big Data by connecting data sources in real time. No matter if your data resides in a warehouse, CRM system, contact center application, data lake, or online and social media activities, Lily uses all of your data and turns it into key metrics.
Lily’s metrics give you all of the individualized customer intelligence you need, because it goes beyond mere observations. You will gain insight into the contributed, calculated, and predicted customer-level scores that drive interactive marketing, including those from customer behaviors, preferences, context, affinities, opportunities, and value. In fact, the more data sources you add, the more intelligent Lily becomes, and the more precise the Lily Customer DNA becomes. With each new customer interaction, Lily Customer DNA updates in real time. Lily learns more about each customer, and you learn more via up-to-date trends and preferences for each without needing IT assistance. You will learn even more about your customers from their interactions when you compare individual-level Customer DNA with sets of metrics based on dynamic groups of customers that you define.
Never miss an opportunity to interact with a customer thanks to Lily’s alerts and triggers. You have the power to determine when you receive notice of necessary actions, and the Rules Engine determines which offer to make or conversation to have with customers at the exact moment of the customer interaction.
Lily Customer DNA is at the core of Lily Enterprise, comprised of a configurable and scalable library of thousands of pre-defined and client-specific metrics describing each customer in atomic-level detail in real time. Lily DNA combines data from multiple sources to deliver insights that combine socio-demographic, behaviors, contextual, and predictive analytics. As a result, companies that choose Lily Enterprise get the best real-time insights for using next-best-action and next-best-offer recommendations, detecting customers’ channel preferences, and building omni-channel customer profiles. Lily DNA enables companies to interact with customers at each stage of the customer life cycle in the best way possible.
There are several other benefits of Lily Customer DNA, including
NGDATA’s Lily Enterprise is the best choice when it comes to delivering personalized, relevant customer experiences that are at the heart of interactive marketing. Lily gives you even more power by connecting you to your preferred marketing tool to fuel customer interactions around acquisition, customer support, up-selling, cross-selling, advertising, risk plans, partnerships, church reduction, and more. It also delivers the Lily Customer DNA that provides a crystal-clear picture of each customer and enables you to make the right offers via the right channels at the right time.
Get real-time insights on customers and trends in real-time with Lily, an advanced data solution for interactive marketers. Learn more about how Lily can transform your business by getting in touch via email or phone to speak with an NGDATA representative directly.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...