Data-driven marketing is a must in the age of the customer, as more and more consumers are demanding personalization. Of course, the volume of structured and unstructured data generated by consumers and enterprises today comes from a multitude of sources and is impossible to manage manually. Lauren Browning reports for Business Insider that “the amount of digital data in the universe is growing at an exponential rate, doubling every two years,” and Professor Patrick Wolfe of the University College of London’s Big Data Institute, says, “The trick here is to turn these massive data streams from a liability into a strength.”
The challenge is that customer-centric organizations are faced with finding ways to manage this massive volume of data effectively, but developing effective data management practices is critical for maintaining a competitive edge. In fact, a recent global review of data-driven marketing by Global DMA and the Winterberry Group found that marketing professionals recognize the importance of data in advertising and customer experience efforts, as more than 77% of respondents say they are confident in data-driven marketing and its potential for future growth. In fact, data-driven marketing spend grew in 2013 for 63% of the 3,000 marketing professionals who were surveyed in 2013, and 74% of respondents said that growth continued in 2014.
A superior data management platform (DMP) is the answer. NGDATA’s Lily Enterprise allows enterprises to leverage Big Data from all data sources in real time, engage customers with more effective inbound interactions and marketing programs, and increase customer lifetime value with comprehensive, Customer DNA profiles that derive actionable insights and make recommendations to enable marketers to drive outcomes with purpose.
Learn more about Lily, the leading data management software solution from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
As we create and consume data at unprecedented rates, enterprise data management software has become a critical component of business and marketing. There is so much data that enterprises turn to data management software to inform business decisions, including choosing the best marketing channels for reaching targets and pinpointing and personalizing key messages to engage prospects throughout the buying journey.
If your data exists in silos, your enterprise does not have the complete visibility you need to gain deep, critical insights into consumer behavior. Even worse, you lack the resources and tools you need to formulate the highly personalized communications that create exceptional customer experiences.
Enterprises that take a proactive approach to data management with NGDATA’s Lily Enterprise gain a clear edge over the competition through Lily’s sophisticated analysis of all enterprise data sources, providing the in-depth, individualized behavior analysis and reporting necessary for meeting consumer demands in the age of instant gratification and personalized communication.
Get more insights from your data that you can act upon with Lily, the leading customer data management software solution from NGDATA. Contact us via email or phone to speak with an NGDATA representative today.
Today’s consumers are savvy enough to know that organizations collect data about their spending, buying, and searching behaviors. They also know that if organizations have information about them, they should be able to personalize content to meet their needs. In this era of informed consumers, customer data management software must go beyond the typical data management solutions to deliver complete visibility into the pulse of your customers and the ever-changing attitudes, trends, and shifts that drive behavior.
Lily Enterprise empowers customer-centric enterprises to optimize Big Data and deliver highly personalized, individual experiences that engage customers on the right channels, with the right messaging, at the right touch points to drive results.
Enterprise data management from NGDATA gathers and analyzes data by combining all data sources into a single, comprehensive, real-time Customer DNA profile for each individual customer and prospect. With Lily Enterprise, you gain access not only to the essential metrics you need to understand consumer behavior, but powerful insights that enable precise predictions to detect the customers most likely to churn – enabling enterprises to take proactive action and realize dramatic improvements in customer retention.
These insights are delivered in a comprehensive, 360-degree view of every prospect and every customer individually, or what we like to call Customer DNA. Only Lily Customer DNA is comprised of individual metrics and organized by marketing activity focus: affinities, service usage, interaction preferences, product take-up, all sorts of lifetime value metrics, and more.
Specific benefits of Lily Customer DNA include:
Powerful customer insights are at your fingertips with Lily, a comprehensive customer data management software solution from NGDATA. Contact us via email or phone today to speak with an NGDATA representative about how Lily can transform your customer relationships.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...