Customer analytics is the process by which data from customer behavior is used to guide key business decisions via market segmentation and predictive analytics. Businesses use this information for direct marketing, site selection, and customer relationship management. Essentially, customer analytics tells you who your customers are, what they are doing, what they want, and how and when to reach them so that you can create customer experiences personalized at the individual level to win more business and drive loyalty. But, only NGDATA’s Lily Enterprise helps you transform your relationships with Customer DNA.
Customer analytics software helps organizations, including banks, telecoms, and publishing/media companies, in several ways. Namely, customer analytics software helps organizations…
According to Jayson DeMers, founder and CEO of Audience Bloom and Forbes contributor, “everything is moving toward data: big data, mobile data, performance data, campaign data, product data, and even data about how we track our data.” Brands and agencies need to have the ability to manage successful campaigns with strong data analysis by both workers and technology tools. Competitors are becoming more sophisticated in their big data and customer analytics usage, and you need to keep up to remain competitive.
Louis Columbus, VP of marketing at iBASEt and Forbes contributor, explains that companies are using customer analytics to improve corporate performance, and they are capturing customer data at an accelerating rate. He references a study by McKinsey & Company that looked into why certain companies are successful with analytics initiatives while others fail to get their desired or expected results. In order to get value from all of that data, companies are making use of customer data analysis and using the analytics as part of decision-making processes that lead to more effective customer lifecycle decision-making and higher financial performance.
The results of the study make a clear case for utilizing customer data analytics:
Other customer analytic software solutions require enormous data integration efforts between heterogeneous databases and data warehouse systems. Often, there is little agreement on exactly which key metrics to use to profile customers for marketing and analytical applications. These data integration projects typically result in batch-heavy ETL solutions, for both consolidation and subsequent processing, with analytical and reporting applications that often only have access to resulting data on a weekly or even coarser basis.
NGDATA’s Lily Enterprise, or Lily, builds individual Customer DNA profiles in real time. Specifically, Lily Customer DNA solves data integration issues by providing a standard, customer-centric approach with thousands of pre-defined metrics that are centrally managed, continuously updated, and available for applications, which provides the basis for greater a customer experience. In fact, the Lily Customer DNA gives your organization access to those thousands of metrics for each customer with which you have a relationship, from the earliest prospect stage through long-term, loyal customers.
Lily customer metrics are…
What sets Lily apart from other customer analytics software solutions is that Lily delivers a single view of the customer, populated with interesting profile variables; this single view gives enterprises insight into their customers, enabling you to deliver truly personalized customer experiences.
Other advantages of Customer Data Analytics with Lily:
Overall, Lily delivers Customer DNA to customer-centric organizations seeking a single solution that allows them quickly understand the whole customer, benefit from existing and new customer data, and provide personal experiences for their customers.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...