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White Papers

White Paper | Gaining Value from a Customer Data Platform

Marketers today are caught between two irresistible forces: the spread of fragmented customer data and the demand for unified personalization of each customer’s experience. The rapid rise of Customer Data Platforms (CDP) is largely due to their promise to resolve this conflict by assembling fragmented data into sharable customer profiles.

But how do you pick the right CDP? And how do you choose your first use case(s)? Building unified profiles is just the start. Gaining value from the CDP investment requires using the profiles after they’re built. So after picking one, how do you get the most out of it? And what do you need to consider when getting started? 

Read our tips on how to get the most value out of a CDP in this white paper.

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Other White Papers of Interest
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White Paper | 3 steps to drive customer-centricity with a CDP
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White Paper | Operationalizing Customer Analytics in Financial Services
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White Paper | The Agile Marketer: Leveraging AI to Power Your Brand’s Customer Experience
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NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform builds sophisticated customer data profiles (Customer DNA) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion.

 

NGDATA’s Intelligent Engagement Platform has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNA creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.

 

NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing

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