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Webinar Replays

Webinar | A successful use case approach for CDPs in banking and telecom

Pressured by various market evolutions, banking and telecoms started leveraging customer data to generate value. Implementing a customer data platform is the first milestone in becoming truly data-driven. But to ultimately gain value from a CDP, it comes down to setting up a scalable use case strategy to drive success.

Fill out the form to review the Webinar recording, and learn about the differences and similarities between banking and telecom, both on an industry and a regional level (APAC versus EMEA).

The webinar was held on:
Thursday March 25, 11 a.m. CET / 6 p.m. SGT

Speakers:
Ruud Schuijt – Jasmine Cheng
Hosted by Jens Ponnet, NGDATA

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NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform builds sophisticated customer data profiles (Customer DNA) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion.

 

NGDATA’s Intelligent Engagement Platform has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNA creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.

 

NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing

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