It’s time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there?
Listen in as our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, define what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth.
Key takeaways include:
- How to stay ahead of evolving customer demands, and how data and analytics play an essential part
- Understanding all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations
- How to operationalize customer insights to optimize every customer interaction
Brandon Purcell, Senior Analyst, Forrester Research
Brandon serves Customer Insights Professionals, focusing on customer analytics strategy, best practices, technologies, and services. His work helps marketers derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics strategy, innovation and best practices, skill development, and vendor evaluation.
Steven Noels, CTO, NGDATA
Steven is CTO and manages technology strategy for NGDATA. He has over 15 years of product management experience, delivering solutions in data reporting applications, content management and publishing systems, and large-scale legal databases.