To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want – as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when.
You need a powerful and robust “brain” in your marketing technology (martech) stack to enable real-time, omni-channel, smart, connected customer experiences.
Our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Rob Romano, VP of Digital Strategy at NGDATA, give an interactive conversation on how to transform your marketing to make every experience truly resonate with your customers.
Key takeaways include:
- How to turn your static, manual “next best guess programs” into intelligent, automated “next best experience” programs
- How to make the most of your current martech strategies and investments
- How to effectively manage, analyze and deploy multi-source data to power connected experiences
- The technology needed to connect into the eco-system of tools to create a results-oriented marketing and customer experience engine
Brandon Purcell, Senior Analyst, Forrester Research
Brandon serves Customer Insights Professionals, focusing on customer analytics strategy, best practices, technologies, and services. His work helps marketers derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics strategy, innovation and best practices, skill development, and vendor evaluation.
Robert Romano, VP, Digital Strategy, NGDATA
Rob has spent over twenty years leading companies at the nexus of customer experience, technology, and global delivery. He has managed successful digital agencies, started the US business for an Asian technology consultancy, and integrated IT services firms in to creative agencies. Rob has worked with clients across the globe in order to achieve business and marketing goals by deepening customer engagement.