Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers.
Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data – and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer – the person – holistically and individually, with relevance and timeliness.
Cindy Vandecasteele, NGDATA’s VP of Product Strategy, gives an interactive conversation on how to humanize the digital customer experience.
Key takeaways include:
- How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B)
- How to harness and make use of your customer data for smarter engagements
- The technology needed to stay ahead of your competition in the Age of the Customer
- The five keys needed to humanize the overall experience for your customers
Cindy Vandecasteele, VP, Product Strategy
Cindy has been an international financial services leader with a focus on customer experience transformation, business change and operational excellence for more than 17 years. She has spent her career working in, and with, banks establishing more efficient processes around marketing, call center and customer relationship management for retail, corporate, institutional banking and insurance companies.