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White Paper | 3 steps to drive customer-centricity with a CDP

Relevance is the key to success. When it is combined with successful personalized communications, people feel a connection with them and are therefore more likely to engage or respond. In fact, most people don’t mind receiving communications if they are highly relevant, so targeting customers with messages that respond to their needs – in a timely fashion – and even delight them, are likely to build long-term trust in a brand.

So, the answer for businesses is to know as much as possible about the individual preferences of customers. Find a way to store and act on those preferences in the channels they use when they have the highest propensity to engage in real-time.

Find out how your business can become truly customer-centric with our Impact Study, that we created in partnership with Finextra. It is a deep dive into the benefits of customer-centric marketing, the scalability of customer-centricity, the process for implementing new technology into your organization, and how a Customer Data Platform helps you reach your business goals.

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NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform builds sophisticated customer data profiles (Customer DNA) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion.

 

NGDATA’s Intelligent Engagement Platform has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNA creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.

 

NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.

 

Customer Engagement     Big Data Analytics    Data-Driven Marketing   Experiential Marketing  Customer Data Platform    Bank Marketing

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