At NGDATA, we accompany you on the journey towards achieving true customer centricity from the day you are committed to a data-driven, customer-centric vision until the day the business transformation is complete and the desired business outcomes are realized.
Roadmap planning is a first and important step in bridging the gap between vision and execution. The roadmap planning process can be repeated at the start of subsequent phase of your journey to data-driven customer centricity – either to confirm the initial roadmap or to make adjustments, incorporating both lessons learned from the implementation, as well as new evolutions in your competitive landscape or organizational context.
The roadmap presents a proven path towards realizing the vision of data-driven customer-centricity in which Lily™, our next generation customer data platform, plays a central role. It captures and guides your business goals during and after the implementation of Lily and supports you in creating a superior customer experience.
At the end of the roadmap planning process, the following objectives will be achieved:
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...