The flexibility of the data model supports Hadoop-style free-structured data, but ultimately, it’s all processed into this immediately actionable Customer DNA (stored in HBase), where it’s tracked over time for time-series analytics, trend and pattern detection, and the generation of proactive alerts.
Lily also integrates with external analytical workbenches by providing data frames export (which is specifically laid out in order to make practical use in an external workbench very easy) and supporting the configuration of externally-created predictive models into Lily so that they are executed in real-time. Lily supports the real-time scoring of models that are developed in R, SAS and SPSS, alongside its built-in preference learning engine.
Lily feeds always-up-to-date customer insights into your existing dashboards and reporting. The vast amount of customer interaction and behavior data captured by Lily allows you to expand your dashboards and reporting, and provides you with customer insights you never had access to before. With Lily, your organization is empowered to make decisions based on real-time customer insights, with the added convenience of re-using your current dashboard and reporting tools.
Lily enables your organization to connect to unstructured data sources and enrich your data environment with social, location, mobile and IoT data. To provide you with a holistic, atomic customer view that goes beyond your organization’s borders, Lily draws on these big data sources in combination with your enterprise data. With Lily, you have the power to deliver on your customers’ expectations, because you truly know each customer individually: their preferences, their behavior, their needs. When customer information is at play, safeguarding your customers’ security and protecting their data privacy is crucial. Lily integrates seamlessly within your security environment and respects your security protocols.
Data from all different sources within your data environment can be captured by Lily. Lily will connect to your data lake and enable you to capitalize on any data lake investments made to date. With Lily, your organization will transcend data silos and build a holistic, atomic view of its customers. Lily connects seamlessly to all possible enterprise data sources to create new insights about your customers, and turns that insights into action to drive real business value. Lily empowers your data by putting it in the hands of the end user – marketing, customer experience and data specialists alike. With Lily, your IT department centrally governs your data and is no longer burdened by a multitude of data requests. This centrally governed, data empowered environment eliminates long data extraction and data preparation lead times, and enables your organization to turn real-time insights into action.
What if your organization has already invested in analytics and data science tools, and developed customized data models? With Lily, there is no need to replace any analytics tools or systems. Lily’s Customer DNA allows for custom-built Metrics that draw on the insights gained from your existing analytics environment. Lily allows you to reuse your data models and tools, and significantly boosts their value by combining them with real-time customer preference and behavior. These insights are drawn from other data sources to steer real-time actions across channels based on the totality of up-to-date customer insights.
Lily easily integrates with your marketing, CRM, call center and other channel applications. Whether your customer contacts you in the store, via your call center, mobile application, social network or website, Lily will provide your channel applications with the latest, up-to-date customer insights and recommend tailored actions to fulfill and anticipate your customers’ needs. With Lily, your organization will provide a seamless, integrated customer experience across all touch points, digital and physical.
Lily will steer actions based on customer history, context, preferences and behavior. At the time of the customer interaction, Lily will deliver the right information to insight-driven processes to personalize and contextualize their output and ensure customer relevance. Lily also allows you to deliver smart video content messages to your customers via their preferred channel, drawing on the latest, up-to-date insights from the individual customer view. In the same way, Lily will easily pass on all the right information to your insight-driven processes to drive the right action, at the right time to the optimal channel.
Lily’s Customer DNA function is at the core of the solution. Customer DNA contains the values of thousands of Metrics for each individual customer to build a holistic, atomic customer view. The Metrics are calculated based on the vast amount of data about the customer that Lily captures. At every moment, the Customer DNA is up-to-date, and is continuously updated for every customer action (or inaction). Lily contains standard and industry-specific Metrics that will give your organization a head-start on its journey to becoming a data-driven, customer-centric organization. Lily also offers the ability to configure your own custom-built Metrics to derive organization-specific customer insights that sets you apart from your competition.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...