Company Recognized for its Visionary and Transformative Big Data Technology Driving Change and Immediate Business Value for Organizations Worldwide
New York City – September 16, 2014 – NGDATA™, the customer experience management solutions company, today announced that it has been selected as Ventana Research Technology Innovation award winner within the Service and Supply Chain category. The largest business and technology awards program in the country, Ventana Research’s Technology Innovation Awards recognize technology vendors that have advanced the computing potential of their applications and technology so that it can be used to drive better efficiency and productivity as well as the outcomes and performance of an organization.
NGDATA’s Lily solution enables companies to listen to customer interactions across web, mobile, internal systems (CRM, call centers, transactions, etc.) and social channels, and learn from customers’ behavior by continuously building intelligent Customer DNA. Lily incorporates advanced machine learning technology in order to automate and remove subjectivity around the process of compiling detailed customer profiles and computing personalized product offers, enabling companies to better monitor customer lifetime value, loyalty, and propensity to churn.
“We are honored to be recognized by Ventana Research as a Technology Innovation Award winner,” said Luc Burgelman, CEO of NGDATA. “In the past year, we’ve witnessed significant traction amongst our global customer base. Companies in a variety of industries are able to better target their product or service offerings with Lily, and they’re achieving real and immediate results that significantly improve the customer experience. We’re excited to continue developing our innovative technology and bringing actionable, data-driven big data tools to new and expanded markets.”
Ventana Research’s team of analysts evaluated companies both by examining their innovative approach to producing their technology, and also by considering how their technology applies to the people, processes, information and technology, the best practices it supports, the degree of team involvement and the technology’s immediate business impact and value.
“Companies today are challenged with the massive amounts of disparate data resulting from a growing number of customer touch points,” said Richard Snow, VP and Research Director at Ventana Research. “NGDATA’s Lily delivers a fully integrated approach across the analytic lifecycle resulting in better insight at both the brand level as well as at the individual customer level.”
By leveraging big data and machine learning technology, Lily is disrupting NGDATA customers’ internal targeting processes by building individual Customer DNA in real time and enabling companies to deliver more personalized customer experiences in less than six months. By empowering organizations to become data-driven, Lily produces significant and immediate results, such as highly targeted and precise product offers and content, reduced customer churn and greater revenue opportunities.
Ventana Research’s Technology Innovation winners will be honored during an awards ceremony at the 2014 Ventana Research Summit on October 21, 2014 in Burlingame, California.
About Ventana Research
Ventana Research is the leading benchmark research and advisory services firm, providing comprehensive analyst coverage to more than 2.5 million business and IT professionals around the world. By providing expert guidance to help organizations manage and optimize performance, Ventana Research aids companies in becoming not only more efficient but more effective. The firm’s insights and best practices guidance are based on rigorous, research-based benchmarking of people, processes, information and technology across business and IT functions worldwide. Ventana Research focuses on business and technology trends and best practices that maximize organizations’ potential to perform while reducing the time, cost and risk and still achieve optimal outcomes. More information is available at http://ventanaresearch.com/.
NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, Orange, De Persgroep and Telenet, among many others.
Please visit www.ngdata.com for more information or follow on Twitter @ngdata_com or connect with the company on LinkedIn.