Lily Enterprise Recognized for Delivering Real-Time Customer Insights
New York City – September 28, 2016 – NGDATA™, the customer experience management solutions company, today announced that it has been selected as a Cloudera Data Impact award winner within the Customer Insights category. Now in its fourth year as the big data arena’s most reputable industry awards program, the Data Impact Awards recognize production deployments of CDH, the world’s most popular open source Hadoop-based distribution and the core of Cloudera Enterprise.
NGDATA’s customer experience operating system, Lily Enterprise, uniquely combines interactive big data management, machine learning, real-time behavioral scoring and preference understanding capabilities to change the way businesses view and understand their data and gain and take action on customer insights. Lily sits on top of the Cloudera Hadoop platform and considers all data streams to create a single customer view that consists of thousands of built-in industry-specific metrics, resulting in a detailed record of each individual customer’s behavior. From there, users can learn from customers’ behavior by continuously building intelligent Customer DNA and execute personalized campaigns through highly targeted product offers and content.
“We are honored to be recognized by Cloudera as a Data Impact Award winner,” said Steven Noels, CTO of NGDATA. “Our goal with Lily Enterprise is to help customers turn big data into real business value by bridging the gap between analytics and execution on anything which touches customer experience. Thanks to our strong focus on operationalizing insights into concrete and automated action, and support from our partner Cloudera to deliver an “always-on” product, we help banks and media companies around the world to improve customer experience and satisfaction, to enhance retention and to realize higher profit margins.”
All nominations for the Cloudera Data Impact Awards were evaluated and scored by an objective panel of more than 30 judges, representing thought leaders and influencers across the data management and analytics industry, who focused on four key areas: creativity, maturity, relevance, and results. In the Customer Insights category, importance was placed on the nominees’ ability to knock down data silos to build a 360-degree view of customers for better marketing, improved loyalty and retention, and/or real-time, personalized recommendations.
“With so many customer touchpoints, companies have massive amounts of siloed data, making it increasingly difficult for them to deliver exceptional customer experiences,” said Tim Stevens, vice president of business and corporate development, Cloudera. “NGDATA’s Lily Enterprise addresses these challenges head on by empowering its users with real-time customer insights to provide the most relevant offers and recommendations, and these users have seen tangible results.”
Companies using NGDATA’s Lily Enterprise have seen increased return rates and efficiencies on programs including:
- Banks have seen an increase of 20% for merchant funded offers through debit and credit cards.
- Telecoms have seen an increased return rate on more targeted sales campaigns of 300-400% from previous segmentation based offers.
- Utilities have seen a 30% call reduction to their help desk from a targeted outbound personalized video campaign meant to decrease pressure on the call center.
- Media/Publishers have seen a 700% increase on the effectiveness of their outbound initiatives.
For more information on how Lily Enterprise can help your organization, visit http://www.ngdata.com/products/lily-3/.
NGDATA™ helps data-rich companies in financial services, media/publishing and telecom, to automate and optimize omni-channel customer interactions. The company’s customer experience operating system, Lily Enterprise™, captures data across all channels, provides enterprises with real-time insights and drives omni-channel customer experiences. Lily’s Customer DNA puts the individual at the center of the organization by design, continuously learning from behavior to act consistently and timely for superior experiences. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit www.NGDATA.com.
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