GHENT – September 23 – NGDATA further solidifies its position as a more sophisticated, and intelligent, CDP. After becoming the first-ever CDP vendor to receive the RealCDP Certification by the CDP Institute, NGDATA received more industry acknowledgment. They have just won the “Best Interaction Data Analytics Solution” award in the 2020 MarTech Breakthrough Awards program; they were positioned as a technology leader in the “2020 SPARK Matrix: B2C Customer Data Platforms” category from Quadrant Knowledge Solutions; and finally, they have been nominated for “Customer-Centric IT Company of the Year” for the Data News Awards for Excellence 2020.
With the CDP industry moving forward in the 2020 Gartner Hype Cycle for Digital Marketing – away from inflated expectations -, the technology is gaining a lot of traction and attention. The category has exploded the past couple of years with many technology vendors coming from nascent categories and with big suites like Adobe, Microsoft, and Salesforce developing and launching their own CDP solutions.
However, NGDATA drew the CDP Institute’s attention, and was granted the RealCDP Certification. This identifies CDPs that meet a five-point checklist of features needed to provide a complete, unified, and accessible customer database. This made NGDATA’s Intelligent Engagement Platform the first CDP vendor globally to receive such recognition.
And after becoming the World’s first-ever CDP vendor to receive the RealCDP Certification from the CDP Institute, NGDATA continues to build a reputation for being truly data analytics and customer engagement focused. They have just won the “Best Interaction Data Analytics Solution” award in the 2020 MarTech Breakthrough Awards.
NGDATA is also positioned as a technology leader in the “2020 SPARK Matrix: B2C Customer Data Platforms” category from Quadrant Knowledge Solutions and has been nominated for “Customer-Centric IT Company of the Year” for the Data News Awards for Excellence 2020.
These are exciting accolades for NGDATA’s CDP solution – the Intelligent Engagement Platform – that are aligned with their key product features such as Customer DNA and Real-time Interaction Management that allow companies to create individualized experiences and communicate with their customers in real-time, with the correct context, in their channel of choice.
“We at NGDATA thank all of our clients, colleagues, and partners for making this possible. 2020 has been a challenging year for almost every business, so this industry acknowledgment is definitely a nice reward for our team’s efforts.”
Doug Gross, CEO NGDATA
“Best Interaction Data Analytics Solution”
NGDATA is delighted that its Intelligent Engagement Platform has won “Best Interaction Data Analytics Solution” in the 2020 MarTech Breakthrough Awards program. These awards “recognize the best companies, technologies, products, and services in the field of Marketing, Ad & Sales Technology”.
NGDATA’s clients obtain a deeper understanding of their customers with Customer DNA. This is the company’s proprietary technology for building advanced behavioral customer data insights. It doesn’t just provide segmentation, but rich, multi-attribute, individualized data profiles, including device data. Customer DNA allows clients to produce the most insightful customer experiences. The award highlights this key capability of the Intelligent Engagement Platform.
“With over 2,750 nominations this year coming in from all over the world for the MarTech Breakthrough Awards, the competition was extremely fierce”
James Johnson, Managing Director at Tech Breakthrough Awards.
As a winner, NGDATA is in great company with Shopify, Adobe, Mailchimp, Hootsuite, and Sitecore as winners in other categories.
A complete list of the 2020 MarTech Breakthrough Awards winners can be found here.
Technology leader in 2020 SPARK Matrix: B2C Customer Data Platforms category
Quadrant Knowledge Solutions positions NGDATA as a technology leader in the 2020 SPARK Matrix: B2C Customer Data Platforms category. According to Quadrant Knowledge Solutions, “The global B2C Customer Data Platforms research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook”.
The SPARK Matrix ranks and positions leading vendors that have a global impact. It is based on the vendors’ performance in various performance parameters on the categories of Technology Excellence and Customer Impact.
This recognition underlines one of NGDATA’s key capabilities, ‘Real-Time Interaction Management’ which allows clients to connect both real-time and historic customer data insights with the most relevant real-time interactions. Next to that, it also confirms NGDATA’s position as a leader with a focus on industry-specific solutions, such as for retail banking and utilities.
Check their website for more info.
“Customer-Centric IT Company of the Year” nominee
And finally, NGDATA has been nominated for “Customer-Centric IT Company of the Year” for the Data News Awards for Excellence 2020. According to Data News:
“This award celebrates the mutual trust and respect in a buyer-supplier ecosystem that results in comfort in relationship and happiness, characterized by the supplier’s deep understanding and expertise of businesses, processes and technology”.
This Belgian program rewards companies, products, and individuals from 15 important categories within the ICT sector.
The nomination confirms NGDATA’s ambition to get businesses to put their customers first. NGDATA has a strong customer-centric focus, with communications that truly add value to the consumer and not just pushing products.
The virtual awarding of the award takes place on September 24, from 12.30 pm to 1 pm CET, and can be followed live on datanews.be.