CTO to Share How Oracle Users Can Gain Actionable Insights from Data to Improve Customer Experiences
New York City—October 19, 2015 – NGDATA™, the customer experience management solutions company, today announced that its CTO, Steven Noels, will present at Oracle Open World, taking place October 25-29 in San Francisco. Noels will present the session “Discover How Oracle Big Data Appliance Can Help You Know Your Customers,” which will focus on how organizations are leveraging Oracle’s Big Data Appliance to gain a deeper understanding of their customers and personalize their experiences. He will address how organizations can monetize big data and gain business value from their Oracle Big Data Appliance investment.
Who: Steven Noels, co-founder and chief technology officer, NGDATA
What: “Discover How Oracle Big Data Appliance Can Help You Know Your Customers” – Session ID: [CON3512]
Noels will teach attendees strategies for developing a centralized, real-time updated, and very detailed single customer view through the creation of “Customer DNA,” which results in a more data-driven approach to personalized marketing and sophisticated customer analytics.
He will discuss how Oracle customers are seeing improved results from more targeted marketing programs, improved customer retention and are delivering more timely and relevant customer experiences by unifying data silos to create a deeper understanding of each individual customer. Attendees will learn key drivers for using big data to gain deeper customer intelligence as well as practical applications for providing actionable DNA metrics & customer preferences.
When: Thursday, October 29, 2015 at 9:30am PT
Where: Moscone Center – Moscone South – 303,
747 Howard St., San Francisco, CA 94103
For more information on Oracle Open World, please visit https://www.oracle.com/openworld/
NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce attrition. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of patent- pending technologies, including interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Dynamic Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, Orange, De Persgroep and Telenet, among many others.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...