NGDATA’s CEO, Luc Burgelman, talks about the personalized customer experience.
The challenge of changing the way businesses interact with a generation that demands personalization will span every industry, but will be more pronounced in industries like banking that have been historically slow to adopt technology and change their processes. Segmentation and demographic-based outreach has powered marketing departments for generations, but the market is rapidly changing, and these approaches are no longer sufficient.
A clear path for happier and more loyal customers is emerging, and organizations that don’t take that path will lose ground to competitors that develop a deeper understanding of customers not only at the demographic level, but at the individual level. Organizations that do this effectively will enjoy longer, more fruitful relationships with the customer of the future.
Click here to read the full article in DataInformed.