Zementis/NGDATA integration enables organizations to operationalize insights from existing predictive models in real time
Gent, BE, and New York City, NY, March 09, 2016 – NGDATA™, the customer experience management solutions company, today announced a partnership with Zementis that will deliver real-time execution of predictive analytical models to help organizations improve the customer experience for their end users. Including technology from Zementis, banks, telcos and media/publishing companies using Lily Enterprise will now be able to operationalize the insights from their existing predictive models in real time, giving these organizations the most accurate, atomic-level view of their customers.
Currently, most organizations running predictive analytical models are struggling to convert the insight into actions that create significant impact on the business. Lily Enterprise, through its machine learning techniques, delivers the complete, atomic-level customer view that allows organizations to better understand and better service their customers. As a result of the partnership with Zementis, customers can now add existing insights from their own predictive models to that view in real time.
“Today, in a typical organization, data and the insights they generate exist too far away from business actions and customer engagements,” said Luc Burgelman, founder and CEO of NGDATA. “NGDATA customers across the world are using Lily to transform customer data into immediate and actionable intelligence. Our partnership with Zementis expands our continuous customer scoring capabilities to support all traditional predictive models, helping our customers to gain insights faster than ever.”
Zementis will help NGDATA customers integrate all existing predictive models – including those created in some of the world’s most popular modeling tools, including SAS, IBM SPSS and R – into the Lily Enterprise solution in real time, allowing it to continuously run and refine analytics that deliver a more nuanced understanding of the customer. As a result, organizations using Lily Enterprise will now have an even more complete and optimized view of the customer.
“NGDATA’s Lily Enterprise is a powerful solution to help companies across the world better understand their customers,” said Dr Michael Zeller, CEO of Zementis. “The insight into thousands of industry-specific metrics delivered by NGDATA helps organizations develop a deeper understanding of customers, improve the predictive capabilities of analytics and ultimately improve their bottom line. Our solution will ensure the continuous, real-time linkage between business intelligence tools and Lily Enterprise to improve the speed of decision-making.”
NGDATA™ is the customer experience management solutions company. It helps companies in data-driven sectors such as financial services, media/publishing, and telco to fully automate customer experience across all channels for improved customer satisfaction, reduced attrition, enhanced retention, more effective targeting and higher profit margins. NGDATA’s solution, Lily Enterprise, empowers organizations to drive the customer experience by creating timely, relevant and personalized offers and experiences that customers embrace. NGDATA is headquartered in Gent, Belgium with offices in New York City and San Francisco serving customers such as AXA, Orange, De Persgroep, Telenet, and Wells Fargo, among many others worldwide.
Zementis, Inc. provides software solutions for predictive analytics. The company was founded on the principle that data science teams and IT departments can collaborate seamlessly and efficiently, allowing predictive models to rapidly move from development to deployment, so that businesses and other data-centric organizations can easily incorporate predictive analytics into their routine operations. Agile deployment and operational enablement of predictive solutions is the cornerstone of the Zementis philosophy.
CIO Review recognized Zementis as one of the “Top 20 most promising Big Data companies in 2013”, and Gartner named Zementis a “Cool Vendor in Data Science” in 2014. Its ADAPA® and Universal PMML Plug-in (UPPI) scoring engines are designed from the ground up to benefit from open standards and to significantly shorten the time-to-market for predictive analytics in any industry. Customers such as Bosch, FICO, Equifax and Western Union have used Zementis solutions successfully to enhance their predictive analytics capacity and capabilities. For more information on Zementis, please visit http://www.zementis.com.
Delphine De Pauw
+32 (0) 3 304 36 30
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...