In order to engage at the individual-level, marketers need to have the ability to analyze and determine actions based on all of the data available on the individual customer. This considers behavioral, contextual, rapidly-changing usage, service interaction, social and consumption information. Only then can you ensure the most targeted, accurate and timely interactions.
To master one-to-one marketing, you must bridge the gap between your customer data and marketing execution by having the right technology in place to provide actionable intelligence about each and every customer.
In this white paper, we’ll discuss one-to-one marketing and its elements, and how you can use it to enrich the customer experience.
