For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities. But, what many businesses tend to forget is that once a customer makes the first purchase, there is much more to be done in the customer relationship.
Smart businesses know that the first transaction is really just the beginning, and that the real business value lies in retaining that customer.
In this white paper, we’ll discuss the importance of implementing customer retention strategies and technology, and how completely understanding your customers is the gateway to delivering the most impact on retention.
