Business intelligence (BI) isn’t a new concept, but it’s recently been affected due to the proliferation of big data, the development of sophisticated analytics tools, the Internet of Things (IoT) and the advent of artificial intelligence. These technologies show no signs of slowing down, but how does this impact BI?
Being a customer-centric brand requires the anticipation of future needs – looking at behavioral patterns, market trends and user experiences for proactive measures to secure a personalized, unique and memorable experience across multiple channels. This, in turn, enables the customer to feel understood and valued, and more likely to develop a loyalty that will be a good basis for customer retention, up-selling and cross-selling.
Beyond BI, data-driven technology creates true business value because it provides you with actionable tasks in real-time, that are scaled for the enterprise, and remove human subjectivity via machine learning. Machine learning encompasses the algorithms, optimization and learning tools that interact with the data, thereby eliminating any manual interaction/intervention between the data being generated. Only then, can you have the most relevant, timely and contextually-aware interactions with each and every customer.
In this white paper, we’ll discuss moving beyond BI and using your customer data properly to gain a competitive advantage for your brand.
