Customer attention is more fragmented than ever before, with mobile and cross-device traffic growing every day. Because of this, organizations must be more creative in their customer interactions to ensure their messages are being heard. Delivering relevant experiences throughout the entire customer journey is much more effective if they are easy to digest and very personal, valuable, content-rich and connected.
With the shift from B2C to C2B, there’s been an incredible growth in the use of video content, as personalized videos can make a significant difference in every stage of the customer journey. You want to use all of your data points to personalize the video beyond just the customer’s name to include context, relevance and timeliness.
Vincent Drubbel, Account Director at NGDATA, gives an interactive conversation on how you can use relevant, data-driven smart videos throughout the customer journey, and specifically driving next best offer programs.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...