Are you prepared for the 25 of May 2018? That’s the day the General Data Protection Regulation (GDPR) will become enforceable. The impact of GDPR will be far-reaching, as it applies not just to European companies, but to any company that holds or processes personal data of individuals residing within the European Union. The penalty for GDPR non-compliance is up to €20M or 4% of annual global turnover. The cost of ignoring GDPR is too high, forcing corporations to reevaluate the way they handle consumer data, and to install new processes and technologies enabling the consumers right to “own” their data.
In a world where delivering superior customer experiences is at the top of every companies’ list, you need to know how to use your customer properly to enable true customer centricity. Today’s consumers expect products and services to be uniquely tailored to their needs, which in turn, requires an actual understanding of those needs before being able to act. This understanding lies in each individual’s personal data.
David Raab, Founder at CDP Institute, and Steven Noels, CTO at NGDATA, give an important discussion on how your company can both prepare for GDPR, and use the regulation as a foundation for digital transformation.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...