Most marketers today understand that having a superior customer experience is crucial for their brand’s success and longevity. The promise of treating each customer the way they want to be treated is an imperative customer experience goal, but it’s still a struggle for many to achieve.
With all kinds of customer data being accumulated today, you need to be able to use it as intelligently as you capture it. While data itself is invaluable, it’s the customer insights that are buried within the data that are the most powerful. Being able to glean insights from the ever-increasing volumes and types of data, to enable personalized, connected customer experiences, will set your brand miles apart from the competition.
Join our special guest, Richard Snow, VP & Research Director of Customer & Contact Center Research at Ventana Research, and Aaron Rosenthal, Product Marketing Manager at NGDATA, for a lively discussion on how to make every micro-moment count for the most connected customer experiences.
