Solutions for Retail Banking

Intelligent Customer Engagement for Retail Banking

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  • 65%INCREASED TARGETING PRECISION
  • 5XBETTER CONVERSIONS
  • 16%REDUCED CHURN
  • +15BOOST IN NET PROMOTOR SCORE

SOLUTION OPPORTUNITY

Build Meaningful Relationships with Your Banking Customers


The Retail Banking Solution was built to address the challenges banks face in attaining and maintaining customer relationships in the face of consumers’ evolving expectations. Our solutions for financial services transform banking engagement to meet and exceed the new standard; customer-centric experiences providing relevant, immediate, omni-channel and connected communication across the entire lifecycle of a customer from acquisition to servicing to advocacy. By reshaping how they engage, banks will win the trust of their customers which will keep them ahead of emerging threats.

SOLUTION CAPABILITIES

AI-Powered Self-Service Tools for the Smart Marketer

Build and Maintain customer relationships by delivering the most real-time, omni-channel, customer-centric 1-1 experiences than any other solution. Our solution comes with an OOTB banking specific standard DNA and starter campaigns to allow marketers to start reshaping banking engagement right away unlike other solutions that start with a blank slate and lack on self-service. Our solution enables marketers to leverage the power of big data to build campaigns on top of holistic customer insights to design real-time campaigns which gives the agility lacking with other solutions.

BENEFITS

Increase KPI’s Across the Board with Our Engagement Solutions for Financial Services

Increase CTLV

Grow the number of customers and increase CTLV in the initial stage of the customer life cycle by maximizing product footprint and customer engagement

Cross-Sell Smarter

Improve cross-sell revenue, conversion rates, and reduce cost of sales with smart cross-sell based on industry-specific customer DNA, journey stages, and smart audiences.

Customer Activation

Increase revenue from owned products and improve retention by encouraging customers to use their owned products using smart activation

Increase Retention

Increase retention by calculating churn scores in real-time and automatically deliver experiences aimed to turn the situation around

Increase Advocacy

Increase customer advocacy by delivering non-purchase related experiences aimed to increase value to customers

Faster Time-to-Value

Decrease time-to-value of new use-cases with our Banking Customer DNA that calculates typical markers that can be used to more quickly build customer centric campaigns

WHAT'S INCLUDED

A Complete Customer Engagement Solution for Banking

With the retail banking solution, customers can start to engage customers in a smarter way quickly once data is loaded into our data model and channels are integrated using our integration framework.

Our retail banking solution provides a real-time Customer DNA that consists of 360-degree view of each customer, from transactional data, to omni-channel interaction data, and banking-specific insights designed to drive smart, connected, and immediate engagement.

The solution delivers out-of-the-box campaigns that drive 1-1 interactions at the right time, channel, and context aimed at acquiring, cross-selling, activating, and retaining customers. We use customer journey stages for campaigns which allow us to further personalize the buyer journey, and with our smart audiences, you can further enhance campaign targeting.

We also leverage our product’s automated machine learning pipeline to generate propensity and churn models where necessary reduce heavy data science work. We have identified the significant input variables for such models supported by our retail banking customer DNA.

We are thrilled to work with NGDATA to accelerate our digital transformation and develop best-in-class customer insights to drive our business.

Geert Van Mol

Chief Digital Officer
OUR APPROACH

We’ve Done This Before

Our strategic and prescriptive approach to building solutions ensure rapid delivery and success.

PHASES

01
Requirements & Planning
02
Solution Design
03
Solution Build
04
Validate & Deploy

Requirements & Planning

During this phase we’ll identify your industry pains & strategic objectives. We’ll identify operational personas, pains, and goals. Lastly we identify your solution categories & associated objectives.

Solution Design

Here we define the high level functional design. We define framework components including foreseeable propensity models and data model. We also define and select relevant use cases with functional requirements and definition of offers, experiences, and metrics.

Solution Build

NGDATA alongside our solution partners set-up your solution environment and start building entity and interaction schemas. We configure metrics, load test data, build key integrations, and text.

Validate & Deploy

After validating the solution, NGDATA deploys our IEP within clients environment while providing ongoing support, maintenance, and overall solution optimization.

01 Requirements & Planning

During this phase we’ll identify your industry pains & strategic objectives. We’ll identify operational personas, pains, and goals. Lastly we identify your solution categories & associated objectives.

02 Solution Design

Here we define the high level functional design. We define framework components including foreseeable propensity models and data model. We also define and select relevant use cases with functional requirements and definition of offers, experiences, and metrics.

03 Solution Build

NGDATA alongside our solution partners set-up your solution environment and start building entity and interaction schemas. We configure metrics, load test data, build key integrations, and text.

04 Validate & Deploy

After validating the solution, NGDATA deploys our IEP within clients environment while providing ongoing support, maintenance, and overall solution optimization.