Latest Version of Lily Enterprise Delivers Timely, Relevant, and Contextual Insights for Actionable and Optimized Customer Experiences
New York City—August 18, 2015 – NGDATA™, the customer experience management solutions company, today announced the latest version of its Lily Enterprise solution that empowers organizations to take action based on timely, contextual alerts to create personalized offers and experiences for customers.
Lily Enterprise v3.2 features an advanced rule engine that allows users to manage the best possible actions within the context of optimizing an ongoing customer conversation through integrated marketing execution systems. With this latest version, organizations can significantly improve and fully automate their targeting to customers across all channels, resulting in greater customer satisfaction, reduced attrition, greater retention, and higher profit margins.
“As companies evaluate big data and analytic strategies, they need to consider what type of data they want to use, and how that data will benefit their customers,” said Doug Henschen, VP & Principal Analyst at Constellation Research, Inc. “NGDATA turns insight into actions and brings context to the offers delivered through Lily Enterprise in order to improve the customer experience.”
New features and functions in Lily Enterprise include:
“Great customer experience is a result of having data work for you. Customers have myriad touch points, but the key is knowing when to reach them, how, and with the right offer,” said Luc Burgelman, CEO of NGDATA. “This is precisely the new technology offered in Lily Enterprise. Lily triggers—via real-time alerts—the most appropriate action to take to best engage with the customer. The result is higher customer satisfaction and loyalty.”
Lily Enterprise can help organizations improve customer experiences. Learn how at: www.NGDATA.com.
NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, Orange, De Persgroep and Telenet, among many others.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...