Putting the customer at the center of a marketing strategy, through more relevant engagement, is an effective step toward true customer experience marketing. The goal is to become customer-centric by exceeding customer expectations with messages and offers they actually want, not ones that are based off of a company-centric agenda.
Not knowing customers well enough to deliver these relevant offers and personalized experiences is the biggest hurdle to customer experience marketing.
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NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...