Putting the customer at the center of a marketing strategy, through more relevant engagement, is an effective step toward true customer experience marketing. The goal is to become customer-centric by exceeding customer expectations with messages and offers they actually want, not ones that are based off of a company-centric agenda.
Not knowing customers well enough to deliver these relevant offers and personalized experiences is the biggest hurdle to customer experience marketing.
Get your free guide on the 9 tips for creating your own engagement marketing strategy to truly engage your customers.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...