NGDATA announced today that it was named the 2017 Tech Trailblazer Award winner in the Big Data category. Lily™, the company’s next-generation customer data platform, helps companies use customer data to engage customers more effectively and deliver more relevant customer experiences powered by deeper insights and context around individuals and groups.
The Tech Trailblazer Awards recognize the most innovative technologies and entrepreneurial excellence around the globe — and across all areas of enterprise information technology, including cloud, finance, big data, artificial intelligence and many others. Finalists in each of the 14 categories were selected by a panel of leading IT industry experts from all over the world, and then opened to public vote to determine the winners.
Lily is a customer data platform (CDP) that combines data, generates insights and steers actions. It eliminates organizational, system and data roadblocks, enabling large companies in data-driven industries to become truly customer-centric. Lily provides insights into historical and real-time customer interactions, from all sources, so companies gain a holistic and individual customer view, enabling them to deliver superior customer experiences across digital and physical channels to increase NPS (Net Promoter Score) and solidify customer lifetime value.
