NGDATA to collaborate with research and technology partners to share expertise and develop industry-wide best practices
New York City—June 24, 2015 – NGDATA™, the customer experience management solutions company, today announced the launch of NGDATA Lab, a research-driven initiative that will advance industry-wide knowledge and best practices for progressing big data technology, uncover strategies for data governance and improve the customer experience. NGDATA and its research partners – customers, research institutions and big data technology leaders – will come together to further industry-wide knowledge and capabilities around these three research domains.
NGDATA Lab will publish results and best practices from many of its projects. Partners contributing to NGDATA Lab include iMinds, Cloudera, Apache Phoenix, MediaID, etc.
“The NGDATA Lab is an exciting arena to test, validate and fine-tune the ways Apache Phoenix can be used to move the needle for organizations looking to generate value from big data,” said James Taylor, Architect at Salesforce. “NGDATA has been a trusted and valued Apache Phoenix contributor, and we look forward to working hand-in-hand with so many eager minds dedicated to growing and supporting this great open source project.”
The mission of the NGDATA Lab includes:
“We have a productive, collaborative relationship with NGDATA, so we are proud to contribute to the NGDATA Lab initiative,” said Eva Andreasson, Director of Product Management at Cloudera. “We look forward to working with some of the brightest engineers and researchers to learn, create, and apply Apache Hadoop best practices in the lab as well as in the field.”
NGDATA and its partners have already begun collaborating and are seeing results from several NGDATA Lab projects focused on issues including pattern detection, customer behavior analysis, audience measurement, and open source initiatives such as Apache HBase, HBase Indexer and Apache Phoenix. One project, in conjunction with iMinds, a leading Flemish research center, is already delivering insights into how organizations can develop predictive measurements of customer behavior through advanced pattern detection and trend analysis.
“NGDATA is the perfect organization for this lab project given the staff’s combination of technological expertise and passion for advancing data-driven knowledge,” said Professor Erik Mannens, PhD MEng MSc, research manager and computer scientist in the Media Technology Department at iMinds. “We’ve worked closely with NGDATA over the past several months as part of several promising NGDATA Lab research projects. We’ve found that NGDATA staff are adept at research, have bold ideas and demonstrate a real understanding of how the results can be applied to help businesses.”
“The past several years have taught marketers, data scientists and technologists alike that there are fundamental differences in the new ‘big data world’, particularly when it comes to machine learning and data analytics. Research will play a critical role in ensuring that we remain at the forefront of this new world, while allowing us to bring that knowledge to our partners and customers. This is the only way that big data can truly have an impact,” said Luc Burgelman, CEO of NGDATA. “We’ve worked closely with an inspiring group of technology partners, customers and research institutions for years, and the launch of NGDATA Lab provides a great forum for our cutting-edge research activities.”
For more information on NGDATA Lab, or if your organization is interested in becoming a partner, please visit http://www.ngdata.com/ngdata-lab.
NGDATATM is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, Orange, De Persgroep and Telenet, among many others.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. The company’s next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...