Customer centricity is not a new concept. It first appeared over 20 years ago with the advent of customer relationship management. Today, it’s back with a vengeance because the power in the relationship has shifted away from the organization to the customer; the customer is now in the driver’s seat.
Thanks to the internet and social media, customers are networked and connected, and their influence is continuously increasing. A “bad customer experience” can quickly go viral and can cause an organization a lot of damage to their brand and reputation.
So, how can your organization start to fulfill your customers’ ever-growing expectations? In this guide, we give you the nine tips to achieve customer centricity.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...