To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want – as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when.
You need a powerful and robust “brain” in your martech stack to enable real-time, omni-channel, smart, connected customer experiences.
In this experience publication, you’ll learn how to transform your marketing to make every experience truly resonate with your customers.
Get your publication here.