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Musings from Recent Big Data Analyst Meetings: Part I

Since our recent launch, we’ve had the chance to speak with a number of industry analysts about the market and where NGDATA, our solution, vision and mission fit in the mix.

While our conversations have focused largely on our customer intelligence platformLily, and our company vision, we attained valuable information on how key analysts see the Big Data market as it continues to evolve and what technologies are impacting this shift. It was also interesting to discuss which market segments are most affected by Big Data and how they are handling the onslaught of data at their disposal. Here are some of the takeaways from our first round of discussions with influencers and industry experts in Big Data, data warehousing, BI, enterprise tech and financial services:

  • The Big Data industry is a crowded space, no question. But it’s also a nascent market and Big Data technology continues to get more sophisticated. We have just scratched the surface. For example, we’re seeing a lot of noise around data management platforms, however, deriving true business value out of these platforms has, until now, been elusive.
  • In our conversations with analysts including Constellation Research, GigaOM Pro, Enterprise Management Associates, IDC, 451 Research and Ventana Research, we outlined how Lily solves this issue with its unique machine learning algorithms to correlate all data related to each consumer to provide a real-time 360 degree view, as a basis for our one-to-one customer interaction applications. Matt Aslett (@maslett) of 451 Research wrote a great report on Lily and delves into how we designed the platform to enable organizations to turn their Big Data into intelligence that matters.
  • As referenced above, Big Data impacts myriad vertical markets and in our discussions with IDC Financial Insights’ Michael Versace (@versace57) in particular, banking and retail are most impacted by the need to really know their customers through Big Data management solutions. Banks, retail companies and telecom companies have more relevant consumer data than many technology companies such as Google and Amazon who have revolutionized consumer intelligence and one-to-one targeting. And with all of this information from transactional systems, merchant data, mobile and social networks, etc., banks as an intermediary have a great potential–and challenge–ahead of them to use it to increase profits and improve customer loyalty.

We appreciate the time these analysts have taken to speak with us about our business, products and the overall value NGDATA offers to organizations. We continue to listen to our customers, analysts, and the evolving needs of the market to ensure we’re ahead of industry trends to continue delivering innovative Big Data management solutions that provide actionable consumer intelligence. We look forward to hearing how you view the market. Are you delving into your Big Data and gaining business value?