Industries like energy, telecom, insurance companies and financial services offer fixed term contracts with a duration of twelve months. Retaining customers is considered very important, as acquiring new customers is quite costly compared to keeping them on board. A personalized renewal offer, optionally based on sophisticated profiling and data modeling, can increase renewal rates, saving costs and adding margin. Renewal campaigns can make the difference for customer service managers.
12.7% renewals as the result of one personalized video campaign
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...