Bluebiz corporate benefits program: The campaign was made in collaboration with the Dutch agency CloseContact, and is part of a loyalty program for business customers. On their birthdays, customers receive a personalized feel-good video that wishes them a happy birthday on behalf of BlueBiz.
So far, personalized videos have been sent to 98 different countries in all corners of the world, including Vietnam, Argentina, the United Arab Emirates and the Dominican Republic. The video is sent out in thirteen different languages and is customized to reflect the (partnering) carriers that operate in each local market. Video production and delivery are fully automated.
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