NGDATA announced our continued momentum, on track for 84% year-over-year growth in FY 2017. Our next generation customer data platform, Lily™, helps large companies in data-driven industries, such as financial services, telecom, utilities and hospitality, drive continuous, real-time, actionable insights for superior interactions that improve customer experience and increase customer lifetime value.
New analysis from Forrester Research found that customers are having more interactions with brands, yet overall customer experience has stalled, and consumer trust in brands is on a steady decline. This is because, according to Forrester, consumers say they do not feel listened to.
We believe that in order to meet and exceed the increasingly high expectations of customers and increase loyalty, brands must commit to understanding their customers at the individual level and anticipating their future needs. Investing in tools that build holistic and individual customer views and generate insights from analytics, in real time, enabling brands to become fully customer centric and deliver exceptional customer experiences, which is essential in today’s connected world.
View the press release here.