A one-to-one marketing practice, interactive marketing centers on individual customers’ actions and is driven by customer behavior and preferences. Because interactive marketing is customer-centered by definition, marketers need to pull out all of the stops to meet their expectations and demands; it helps if marketers have advanced technology that delivers a 360-degree view of their customers in order to do so. Most often, interactive marketing involves interactive storytelling and personalized content, but it always should engage customers and prospects and be relevant to them.
When done correctly, interactive marketing helps organizations meet customer needs and exceed their expectations. But, getting your interactive strategy and personalized content just right can be difficult for inbound marketers and their organizations. To help you effectively utilize interactive marketing to boost sales and improve customer engagement, we have scoured the web for 50 top learning resources.
From trusted marketing sources, leading marketers, and other industry authorities, our top 50 interactive marketing learning sources offer tips, strategies, examples, models, and more helpful information to get you started with grabbing the audience’s attention, converting viewers to leads, and achieving marketing automation. Please note, our top 50 interactive marketing learning resources are listed here in no particular order; however, we have grouped them into categories to make it easier for you to jump to the resources that are of most interest to you.
1. Interactive Marketing: A Crash Course
ClickZ is a leading resource for exclusive news, analysis, and expertise on digital marketing. Anna Maria Virzi’s ClickZ interactive marketing article serves as a great introduction to interactive marketing because it details her experiences learning about the marketing strategy in a class of thirty marketing and creative professionals a few years ago.
Three key tips we like from Interactive Marketing: A Crash Course:
- Creative teams should include a copywriter, art director, technology specialist, social media specialist, and creative leader who leads the charge
- Insights into consumers aid in shaping marketing initiatives and targeting audiences
- Personal connections still matter more than digital channels
2. What is Interactive Marketing?
Genroe focuses on practical customer feedback, customer experience management, and customer loyalty management. Their interactive marketing article is informative and provides an overview of the strategy, complete with five key processed necessary for implementing interactive, or event-based, marketing campaigns.
Three key tips we like from What is Interactive Marketing?:
- The key is to react to what customers do and increase marketing effectiveness
- Organizations and marketers should have the abilities to monitor customer behavior via a customer database, to make decisions in real time, to execute in a timely fashion via campaign management and email marketing software, and to report on what happened
- Have key processes in place to identify triggers, create responses, evaluate success, automate the process, and optimize campaigns
3. 4 Tools to Create Interactive Content in Minutes
The Content Marketing Institute exists to advance the practice of content marketing and offers practical how-to guidance, insight, and advice from the experts to help marketers move forward with it. Yoav Vilner’s CMI article is one such how-to; in the article, Vilner explores ways to engage audiences with better interactive content.
Three key tips we like from 4 Tools to Create Interactive Content in Minutes:
- Consider hooking users with interactive content like tests and quizzes
- Transform passive, bland videos into interactive learning experiences with additional images, text, questions, and quizzes
- Turn videos into personalized experiences by allowing viewers to interact with and purchase items they see in a video
4. Are Interactive Emails the Next Big Thing?
GetResponse is an email marketing service that helps more than 350,000 businesses market products more effectively. Pam Neely’s GetResponse article examines how interactive emails – those that truly are cutting edge with personalization and killer content – can work wonders for organizations.
Three key tips we like from Are Interactive Emails the Next Big Thing?:
- Consider using tabs to add nearly 10x the space t your emails
- Include polls in interactive emails
- Send personalized email that allows subscribers to customize a product from within the message
5. Five Forms of Interactive Content to Boost Engagement
MarketingProfs is the go-to resource for marketers looking for trustworthy information from experts. Tom Whatley’s MarketingProfs article on interactive content for boosting engagement is no exception. Whatley offers suggestions for going beyond blog posts, white papers, eBooks, and infographics to create more interactive content that engages the audience enough to get past the ordinary content that gets “published in droves every day.”
Three key tips we like from Five Forms of Interactive Content to Boost Engagement:
- Create interactive infographics to allow users to click for more information, get users to highlight certain areas of the infographic, and add scrolling effects
- Use quizzes to gather new persona information over time and ask questions relating to the audiences’ challenges, needs, and desires
- Create interactive eBooks that guide readers through a process that prompts them to act as they learn
6. 9 Types of Interactive Content for Innovative Lead Gen
Act-On Software provides marketing automation for fast-growing businesses via an integrated workspace for brand marketing, demand generation, and customer marketing. In her Act-On article, Pam Neely shares nine types of interactive content that is effective in generating conversions and leads.
Three key tips we like from 9 Types of Interactive Content for Innovative Lead Gen:
- Use assessments and graders that are helpful not only to the people who use them but also to your company for gathering information and creating an elegant email follow-up series
- Gate video content with a lead generation form or offer a content upgrade at the end of the video with a form
- Utilize interactive calculators if your pricing structure is complex or if you want to allow your audience to benchmark results against their peers’
7. 5 Types of Interactive Content to Supercharge Your Content Marketing
Jeff Bullas is a top content marketing influence, social media marketing strategist, speaker, Forbes Top 10 Social Media Influencer, and leading global business blogger. In his article for Bullas’ website, Ankit Roy explains that people are being bombarded with static content but are engaging with interactive content because engages and entertains them.
Three key tips we like from 5 Types of Interactive Content to Supercharge Your Content Marketing:
- Use interactive microsites to elevate readers’ knowledge via a unique narrative in the form of a story or how-to guide
- Use interactive content to showcase and exhibit data via creative data visualization
- Do not delve into interactive content if you are a startup or small business that has not first focused on high-quality content to establish yourself as an authority
8. 9 Types of Interactive Content that Accomplish Marketing Goals
ContentTools delivers interactive content solutions for companies that desire to engage audiences, capture leads, and collect customer data. ContentTool founder Jon Matar’s 9 Types of Interactive Content that Accomplish Marketing Goals reads like a guide to interactive content and explores how various types of interactive content boost marketing campaign success.
Three key tips we like from 9 Types of Interactive Content that Accomplish Marketing Goals:
- Engage prospects with interactive infographics by designing areas within them that move or change based on the audience’s participation
- Create interactive business assessments that enable prospects to enter their information and receive a personalized evaluation of their needs
- Tun a contest of promotion by asking participants to share your branding message with their social media audience
9. 4 Types of Interactive Content Businesses Can Use to Boost Engagement
Social-Hire.com shares ideas for using social media to drive sales, generate leads, and make hires for your business. Ryan Ayers’ Social-Hire.com article highlights the fact that marketers struggle to gain the attention of readers; as such, they need to leverage interactive marketing to increase engagement and gain new customers.
Three key tips we like from 4 Types of Interactive Content Businesses Can Use to Boost Engagement:
- Use polls, quizzes, and trivia to lear what your audience wants and what their opinions are
- Educated readers with interactive white papers that reveal relevant information based on their answers
- Mix traditional and interactive content to appeal to clients across the board
10. 4 Reasons to Use Interactive Marketing
Zembula helps organizations create rich interactive content that customers are sure to love. As their interactive marketing article points out, readers have significantly shorter attention spans now, and marketers need to work harder to capture their attention and engage them for longer periods.
Three key tips we like from 4 Reasons to Use Interactive Marketing:
- Consider using interactive advertisements and tactics that reveal marketing promotional offers and in-text polls to capture the audience’s attention
- Save time by repurposing content and making it interactive
- Strive for as much personalization as possible by giving customers the power to choose and enticing them to purchase more
11. Interactive Content for Your Marketing Strategy
Votion is driving the future of brand to consumer relationships with interactive content, polls, swipe-to-like campaigns, and more. Vinay Chand’s Votion article explains that interactive marketing is becoming a go-to strategy for companies and provides a comprehensive overview of it.
Three key facts we like from Interactive Content for Your Marketing Strategy:
- Interactive marketing leads to better engagement and higher lead generation
- Marketers easily download data from interactive marketing campaigns and align it with sales strategies to increase sales and revenue
- Interactive content keeps marketers in connection with consumers and helps organizations generate deeper, more meaningful relationships with them
12. 5 Ways Psychology Affects Interactive Content Marketing
RightlyWritten provides high-quality original content to businesses of all sizes. Debi Christensen’s RightlyWritten article explains the connection between psychology and interactive marketing; people want to connect, communicate, and comprehend, and that is why interactive marketing is effective.
Three key facts we like from 5 Ways Psychology Affects Interactive Content Marketing:
- Approximately 80% of discretionary purchases are the result of interactive marketing
- Engaging audience members in meaningful conversations and experiences of value is a key to effective interactive marketing
- Marketing teams create more effective interactive marketing campaigns when they collaborate and include all team members in the brainstorm process
13. 8 Brilliant Interactive Marketing Campaigns
AWWWARDS is known for recognizing outstanding web designers and developers because they know top digital design when they see it. They also understand the power of engaging an audience and the importance of interaction, which is they their 8 Brilliant Interactive Marketing Campaigns is such a valuable resource for marketers looking to learn more about eh strategy. the article shares creative, unique, and completely interactive campaigns that should inspire others to achieve more with their interactive marketing efforts.
Three key tips we like from 8 Brilliant Interactive Marketing Campaigns:
- Humor and joy are two important aspects of interactive marketing campaigns
- Creativity helps interactive marketing campaigns stand out
- When brainstorming for an interactive marketing campaign, you should have a clear idea of what will engage your audience, what will make people talk, and what others will see as valuable in your content
14. Content Marketing with Interactive Tools: Pros, Cons, Examples & Best Practices
TopRank Marketing is a modern digital marketing agency serving B2B and B2C companies in North America while staying true to their marketing strategy of being useful. Inbound marketer Nicolette Beard shares her insight into interactive marketing in this article, which closely examines the value of interactive tools and the best practices for using them.
Three key facts we like from Content Marketing with Interactive Tools: Pros, Cons, Examples & Best Practices:
- The power of interactive tools lies in the education they provide that in turn improves the customer experience
- Interactive tools enable user feedback and can drive sales, increase customer satisfaction, and foster customer loyalty
- Competitive edge hinges on exceptional user experience, and interactive tools meet core customer needs to improve their experience
15. Making Customer Connections with Interactive Digital Marketing
SearchCRM is TechTarget’s CRM and call center resource, offering information on software, data management, sales and marketing automation, SaaS, and much more. Lena Weiner’s SearchCRM article features a discussion about interactive digital marketing and its effect on customer engagement with MetroClick’s co-founder Jesse Cooper.
Three key points we like from Making Customer Connections with Interactive Digital Marketing:
- Customers expect interaction because they have grown so accustomed to touch devices like smartphones and tablets
- Putting interactive displays in public areas yields a greater connection between consumers and brands because people can learn directly from mobile devices or QR codes
- Personalization can be more effective than “going after a larger demographic that has no interest at all”
16. Step Outside of the Box with Interactive Marketing Solutions
Direct Images Interactive provides full-service inbound marketing, video production, and website development and interactive design for top organizations in the Bay Area. In her Direct Images Interactive article, Jessica Jones explains that video and interactive visuals are more successful media types for B2B than written copy and images; she also encourages marketers and their organizations to get creative with interactive marketing to increase engagement and drive lead generation.
Three key tips we like from Step Outside of the Box with Interactive Marketing Solutions:
- Know your buyer persona’s affinities and research the current media landscape to drive brand awareness and increase brand attraction
- Teach your audience, engage them, and increase brand awareness with interactive images and infographics
- Create a unique experience for your audience with interactive content by using videos on landing pages
17. Why We Bet Our Whole Company on Marketing Apps
The Chief Marketing Technologist Blog by Scott Brinker examines how marketing technology has changed marketing strategy, management, and culture. In this article, Brinker explains that marketing apps are going to be critical to interactive marketing because they provide an experience and mobile touchpoints that have functionality, logic, and flow. In essence, marketing apps will provide audiences with micro services that help them gain information they want in effective and engaging ways.
Three key points we like from Why We Bet Our Whole Company on Marketing Apps:
- Marketing apps may be calculators, assessment tools, interactive white papers, social hubs, or any type of digital experience that actively engages prospects in a helpful or entertaining way
- Prospects are no longer filling out forms to get assets because the tactic is stale
- Genuine engagement is more valuable than artificial conversion
18. Content Marketing is Dead – Long Live Interactive Content Marketing
Known as an authority on everything people need to know to start and grow their businesses, Inc.com presents this interactive marketing article by Ranky co-founder and CEO Yoav Vilner. Vilner explains the importance of interactive marketing for those B2B and B2C marketers and organizations that want to gain a competitive edge over others who will not progress beyond traditional content marketing.
Three key points we like from Content Marketing is Dead – Long Live Interactive Content Marketing:
- Marketers must be more interesting, engaging, and data-driven with content in order to stand out, and interactive content marketing is the answer
- Consumers prefer interactive content marketing because they can interact and experience a process or learn something new without feeling targeted
- The key to effective interactive content marketing is providing value to the audience in a less aggressive way
19. How to Create Interactive Content that Engages Your Customers
Convince & Convert centers on digital marketing and provides customer experience advice to the world’s top brands. The Convince & Convert counselors present How to Create Interactive Content that Engages Your Customers, an article by Marccx Media founder, blogger, and podcaster Michael Peggs. The article describes the necessity of engaging customers with interactive content thanks to the very nature of the internet itself and the ways in which consumers have grown accustomed to interacting with online content.
Three key points we like from How to Create Interactive Content that Engages Your Customers:
- Passive content no longer is effective enough because consumers expect a content that stimulates them because of the way surfing the internet works
- The goal must be to create a unique, interactive experience that your audience cannot find anywhere else
- Capture your audience’s attention with animated GIFs
20. Interactive Video: The New Content Marketing Must-Have
Part of the Adweek Blog Network, SocialTimes delivers top mobile and social media news and analysis. In her SocialTimes article, Adweek contributor and chief ghost at Digital Media Ghose Mary C. Long makes a case for interactive video as a vital part of content marketing.
Three key points we like from Interactive Video: The New Content Marketing Must-Have:
- Video is more effective than text: 60% of people prefer video to text, video keeps visitors on websites longer, and video is more memorable than text
- Engage viewers with call-to-action overlays or a series of overlay elements via interactive video
- Interactive video gives organizations the ability to measure results in a way that is not possible with standard video as people click through, complete lead-capture forms, or play mini-games
21. 5 Interactive Email Design Elements that Increase Click-Through Rates
The Marketing Technology Blog is a resource for researching, discovering, and learning how to use marketing technology. Recognized MarTech expert Douglas Karr is the founder of The Marketing Technology Blog, and he shares his take on the effectiveness of email as a marketing tool in this article. Karr shares five ways to increase engagement via interactive elements in email.
Three key tips we like from 5 Interactive Email Design Elements that Increase Click-Through Rates:
- Utilize menu navigation to allow users to surf various products or service categories within their inbox
- Use accordions to send more detailed emails that don’t require scrolling
- Take advantage of scratch and flip effects in email to send a coupon, offer, or discount code that customers can scratch and redeem easily and quickly
22. 5 Interactive Calculators to Make Your Digital Marketing Agency Stand Out
Outgrow helps organizations create interactive calculators to delight customers and generate new leads. In this interactive marketing article, the Outgrow team walks marketers through making themselves stand out with interactive calculators. As the article points out, marketers often spend so much time helping clients grow revenue with interactive marketing that they often neglect to make their own sites digital and interactive.
Three key facts we like from 5 Interactive Calculators to Make Your Digital Marketing Agency Stand Out:
- Use an alternate choice calculator for prospects to compare various parameters so you can prove your value
- Use an industry metrics calculator to capture more leads than the number captured by static content
- Make cost calculators so prospects will know whether they can afford you
23. Stronger Inbound Marketing with Interactive Content: How to Get Started
Marketing Insider Group, led by content marketing consultant and author Michael Brenner, focuses on reaching, engaging, and converting new customers. In her Marketing Insider Group article, Kaleigh Moore explains that traditional marketing tools are falling out of favor because audiences expect different formats for their learning process. That’s where interactive marketing comes into play.
Three key points we like from Stronger Inbound Marketing with Interactive Content: How to Get Started:
- Interactive marketing transforms the audience’s experience
- Interactive marketing is successful because it uses classical learning and psychological triggers; it can drive conversions by as much as 45%
- Tapping into gamification becomes a two-sided experience for the audience that they view as being entertaining and educational
24. Is Your Marketing Interactive? Or Invasive?
Frost Miller Group is passionate about marketing and centers on integrated marketing communication, strategy, branding, digital, content, and social to take brands to new heights. Their interactive marketing article points out that it is nearly impossible to first capture and then keep the attention of the millennial audience without integrating advertising techniques with technology in a way that is interactive rather than invasive.
Three key tips we like from Is Your Marketing Interactive? Or Invasive?:
- Utilize graphic design to catch millennials’ attention
- Give incentives to entice millennials to endorse products on social media
- Give millennials the chance to opt into interactive campaigns and voice their opinions
25. Why Interactive Content is the Future of Content Marketing
Abhyudaya Tripathi’s interactive marketing for jeffbullas.com provides a superb introduction to interactive content as an essential element of business that attracts audiences, increases engagement, boosts site traffic, and improves conversion rate. Tripathi points out that audience members have short attention spans and can hop from one piece of static content to the next online; that’s why marketers must utilize interactive content to compel them to pay attention.
Three key points we like from Why Interactive Content is the Future of Content Marketing:
- Interactive marketing helps businesses get distinction in the market, especially among immediate competitors
- Interactive content provides a foundation for generating and converting leads and makes for a more engaging marketing plan that yields a better bottom line for organizations
- Call-to-aciton buttons with a piece of interactive content more effectively persuade users to make quick decisions about buying
26. Should Your Email Marketing Campaign be More Interactive?
A leading site for technology, design, and technology, Hongkiat frequently provides valuable marketing information and tips such as Amanda DiSilvestro’s Should Your Email Marketing Campaign be More Interactive? DiSilvestro examines the age-old question of how to get subscribers and consumers interested in email, and her answer is interaction.
Three key points we like from Should Your Email Marketing Campaign be More Interactive?:
- Consumers enjoy being involved in things they see online, and it is difficult for them to turn away from an interactive email
- The key is to make the email itself interactive
- Email marketing interactions may include surveys and polls, social media sharing, and interactive infographics
27. Strategy in Direct and Interactive Marketing and Integrated Marketing Communications
ResearchGate strives to connect researchers and make their work open to all. In this technical article made available by ResearchGate, authors Adriana Csikosova, Maria Janošková Antošová, and Katarína Čulková investigate the ways in which marketers must use science, art, technique, and creativity to achieve effective interactive marketing strategies.
Three key points we like from Strategy in Direct and Interactive Marketing and Integrated Marketing Communications:
- Organizations have difficulty adapting to one-to-one marketing because of continuing advances in database management and communication technologies
- Approaching interactive and integrated marketing as an overall strategy rather than as separate practices is key to successful collaboration between marketers
- Interactive marketing should be addressed by a cross functional team using a comprehensive campaign plan
28. How bigdog is Revolutionizing Marketing with Interactive Email
The leading provider of professional-grade email marketing and automation software for growing businesses, Campaign Monitor discusses how top U.K. digital agency bigdog is winning at interactive email in this Q&A article with bigdog lead front end developer Jon Carey. Carey shares how the agency is exciting clients and clients’ customers with unique interactive emails that deliver marketing assets in different ways. Better yet, the article has links to some truly amazing interactive email examples.
Three key tips we like from How bigdog is Revolutionizing Marketing with Interactive Email:
- It may be easier to start simple with something like introducing CSS animation into an email
- Have fallback email ready for recipients who don’t have the required technology to see interactive email
- Don’t forget to personalize images and optimize interactive email campaigns for mobile
Blogs and Journals
29. Marketing Resources: Interactive Marketing
As a leading source of information for marketers, MarketingProfs has thousands of informative, helpful resources. Their interactive marketing blog is just as useful as their other offerings, with how-to articles on the latest marketing tactics, tips, and strategies.
Three key posts we like from Marketing Resources: Interactive Marketing:
Cost: FREE with email registration
30. Adrian D. Parker – Interactive Marketing
Adrian Parker is vice president of digital marketing at Patrón Spirits and spends his days leading the global online experience for the company. He also is an entrepreneur, practitioner, leader, and strategist who has produced award-winning experiences for other notable brands. Parker’s blog is not updated regularly, but it does contain interactive marketing posts that are full of tips and helpful information.
Three key posts we like from Adrian D. Parker – Interactive Marketing:
31. Journal of Interactive Marketing
Elsevier publishes the Journal of Interactive Marketing online on behalf of the Marketing EDGE, a nonprofit whose mission is educating, developing, growing, and employing college students int he field of marketing. The journal itself is a forum for identifying issues and shaping ideas relating to expanding electronic, interactive, and direct marketing environments. Articles are available for purchase via ScienceDirect.
Three key articles we like from Journal of Interactive Marketing:
Cost: Articles approx. $35.95 each
32. Journal of Research in Interactive Marketing
Emerald Group Publishing is a global publisher that links research and practice and offers a range of digital products, a portfolio of nearly 300 journals, and much more. Their Journal of Research in Interactive Marketing, previously known as Direct Marketing: An International Journal, addresses issues in interactive, relationship, direct, and multi-channel marketing and marketing management. Topics include assessing the interactive marketing environment, identifying appropriate interactive marketing activities, and measuring the effectiveness of interactive marketing activities.
Three key articles we like from Journal of Research in Interactive Marketing:
Cost: Articles approx. $32 each
Guides and Tutorials
33. The Content Creator’s Guide to Interactive Marketing
Ceros is an interactive content creation platform for marketers and designers. Their guide to interactive marketing is designed especially for content creators and serves as a prime example of interactive marketing itself.
Three key points we like from The Content Creator’s Guide to Interactive Marketing:
- Brands use interactive marketing to develop more authentic relationships with consumers
- Quizzes and assessments encourage active participating and gather data about users for brands
- Use data visualization to transform static data into dynamic content that viewers explore on their terms
34. The Ultimate Guide to Interactive Marketing
Ignite Visibility has been named the #1 SEO company in the U.S., the U.K., and Canada by Clutch.co. Their ultimate guide to interactive marketing begins by explaining that the tactic is more than a trend, as nearly 35% of the $200 billion spent each year on advertising is spent on interactive marketing efforts. In the guide, Ingnite Visibility CEO John Lincoln shares just about everything he knows about interactive online marketing campaigns.
Three key tips we like from The Ultimate Guide to Interactive Marketing:
- The goal of interactive marketing is to “foster multidirectional conversations in place of one way messages,” so broader strategies and specific tools are required
- Use interactive marketing to get feedback gives organizations critical information about business clients and helps you provide them with answers quickly
- Contests, challenges, events, and giveaways are effective because people love to win
35. Interactive Marketing
Marketing-Schools.org is a robust resource for people who are just beginning to delve into marketing. Their articles and guides, like Interactive Marketing, serve as proper introductions to various topics in marketing and are a good source of information for people looking to learn more about marketing.
Three key points we like from Interactive Marketing:
- One-way conversations and advertising no longer are effective because customers expect to be respected participants in brands they love
- One survey found that 55% of respondents prefer to have ongoing communications with companies they buy from; 89% would feel more loyal to a company if they were invited to provide feedback
- Advertising should be a dynamic process that follows customers instead of leading them
36. How to Develop an Interactive Marketing Strategy
The Arizona Tourism team has to be effective at marketing to build interest in the things the state has to offer for potential visitors, and they are. Fortunately, they share the lessons they have learned in interactive marketing in this guide so that we can all learn from their success.
Three key tips we like from How to Develop an Interactive Marketing Strategy:
- When creating an interactive marketing plan, follow a simple formula: Plan, Accumulate, Activate, and Measure
- To succeed with planning interactive marketing, establish the objectives and goals prior to launching the campaign
- Keep in mind that the content you deliver to consumers is one the only ways to distinguish your site from all of the others
37. The Future of Interactive Marketing
Forrester works with business and technology leaders to develop customer-centered strategies to drive growth. Their guide for interactive marketers, written by Shar VanBoskirk and Emily Riley, focuses on customizing, optimizing, responding, and empowering (CORE) to manage the customer and technology disruptions associated with digital and interactivity itself.
Three key points we like from The Future of Interactive Marketing:
- Interactive marketing has grown so much and so quickly that current interactive marketing structures cannot support future interactivity because of limited staff and budget, organizational silos, and tactical responsibilities
- The focus of interactive marketing should be enabling collaborative customer relationships rather than building online campaigns
- Interactive marketers should master four CORE directives to help their organizations adapt to new trends and technologies: customize marketing experiences, optimize decisions and processes, respond to changing marketing conditions, and empower staff and customers to advocate for you
38. Making Your Marketing Interactive
Netop Tech, a pioneer in remote control, creates comprehensive, trusted, secure remote access solutions including their live chat tools that increase meaningful customer engagement, boost line sales, and reduce service costs. Their guide to interactive marketing explores new opportunities for engaging customers with live chat.
Three key points we like from Making Your Marketing Interactive:
- Companies use live chat as part of interactive marketing via advertising, email marketing, press releases, and social media
- Leading interactive marketers use rich media chat to leverage social media and transform traditional one-way campaigns into interactive conversations
- Live web-based communication tools give organizations the opportunity to make marketing efforts more interactive and personal, which makes it more profitable
39. 15 Clever Examples of Interactive Print Ads
HubSpot is a leading inbound marketing and sales platform, and their content strategist Jami Oetting guides readers through understanding how the most traditional form of advertising, print advertising, is becoming popular yet again thanks to interactive marketing. The tutorial shows us exactly how innovative marketers are using print ads to merge the digital and physical world and get consumers to engage with brands like never before.
Three key examples we like from 15 Clever Examples of Interactive Print Ads:
- Nivea’s print ad that includes a writstband to alert parents if their child has wandered beyond a limit via an app
- Motorola’s print ad that enabled people to change the color of the phone by pushing buttons on the ad
- Kontor Records’ print ad that doubled as a paper turntable played by an iPhone for listening to a vinyl record
40. Interactive Content Types
SnapApp is an interactive content creation platform that helps boost marketing results. Interactive Content Types is a tutorial that provides links to information pages about assessments and personality tests, calculators, knowledge tests and quizzes, polls and surveys, interactive white papers, interactive infographics, contests and sweepstakes, brackets, galleries, and interactive video.
Three key points we like from Interactive Content Types:
- Use galleries to showcase a collection of images and videos as part of a contest or as a separate content experience
- Examples of contests and sweepstakes include user-generated video and photo contests, sweepstake entries, and user-generated caption or text contexts
- Take advantage of interactive infographics by using them to ask your audience questions to gather valuable data about them and where they are in the buying process while they process the content within the infographic
41. How to Use YouTube Cards for Your Inbound Marketing Video Strategy (Tutorial)
Marcus Sheridan is a keynote speaker and author on sales, marketing, and digital business; he also is founder of The Sales Lion. In this interactive marketing tutorial, The Sales Lion team explains the value of YouTube cards and how to leverage them for inbound and content marketing video strategy.
Three key tips we like from How to Use YouTube Cards for Your Inbound Marketing Video Strategy (Tutorial):
- YouTube cards allow you to add interactive elements to videos in order to add a link to your website, add a card for fundraising, add a card to merchandise, or add a video or playlist; this is one of the most effective ways to make your videos more interactive
- The first card should be your website so that visitors can easily find you and your site
- Add value and gain the trust of viewers before adding fundraising and merchandise cards
42. Tutorial: Build an Interactive Carousel for Email
Email on Acid handles email testing, troubleshooting, and tracking tools to help simplify and improve email marketing efforts. Even though it is geared toward email developers, Email on Acid’s tutorial on building an interactive carousel for email is a valuable resource for marketers who know how to code and want to create a unique email experience for customers.
Three key tips we like from Tutorial: Build an Interactive Carousel for Email:
- Email carousels are powerful for mobile because of limited vertical space
- Email carousels may be for images or any content you want to include in each section, including buttons and text
- Use a carousel creation technique that will render the content blocks as a stack if the email client does not support interactivity
43. Traditional vs Interactive Marketing – Part II
Emagine offers marketing, strategic, interactive, public relations, creative, and business consulting services and focuses on building brands. In this marketing slide deck, the Emagine team takes a look at interactive marketing and compares it to traditional marketing
Three key points we like from Traditional vs Interactive Marketing:
- Interactive marketing draw consumers through conversations and interactive that put them in control
- Organizations benefit from interactive marketing because it fosters relationships with consumers and provides a way to gain more insights about them
- Your interactive marketing strategy must be based on customer behavior
44. Interactive Marketing
Boston Interactive is a digital marketing agency that combines custom online strategies with emerging technologies. Their interactive marketing slide deck provides an overview of the strategy and highlights personalization and “the concept of persistent wow.”
Three key points we like from Interactive Marketing:
- Interactive marketing requires knowing your audience
- Ensure the content on your website is regularly updated and requires a great deal of action from visitors to entice them to return often
- Optimize your site for mobile
45. Telling Your Story with Interactive Marketing
Founder and principal of the service design and strategic consulting firm Pattern, Troy Thompson shares the power of storytelling in this slide deck. Telling Your Story with Interactive Marketing shares the slides from Thompson’s presentation at the Wisconsin Tourism Conference.
Three key tips we like from Telling Your Story with Interactive Marketing:
- Marketers should tell stories across blogs, sites, and social networks
- Use a strong story to appeal to the audience members’ emotions
- Your message and story should be consistent across channels
46. Interactive Marketing Vlerick M³
Author, keynote speaker, and expert in customer centricity in the digital world, Steven Van Belleghem shares his interactive marketing slides from a course taught at Vlerick School based on his book The Conversation Manager.
Three key points we like from Interactive Marketing Vlerick M³:
- Consumers are more difficult to grasp today because they switch between online and offline, mix work and private life, and are an active part of a global social web
- Consumers today have the power to make or break brands because of word of mouth and social networks
- Take advantage of the ways in which consumers share their emotions
47. NEDMA Seminar: The Future of Interactive Marketing (And What To Do About It)
The New England Direct Marketing Association, a professional association for anyone interested in direct marketing, shares a presentation from a breakfast meeting with Shar VanBoskirk, VP and principal analyst of Forrester Research. The slide deck covers topics such as the current state of interactive marketing, the challenge interactive marketers face, and the best practices for marketers.
Three key tips we like from NEDMA Seminar: The Future of Interactive Marketing (And What To Do About It):
- Use Twitter to give your brand a more human, relatable face
- Be sure to build interactive strategies, not just digital strategies
- Invest in data and data relationships
48. 8 Ways to Grow through Interactive Marketing
In her Katz Marketing Solutions interactive marketing slide deck, CEO Tammy Katz offers tips on using the strategy and social media for small and mid-sized food manufacturers looking to grow their brands or businesses.
Three key tips we like from 8 Ways to Grow through Interactive Marketing:
- The goal of interactive marketing is to harness internet-based marketing technology and develop successful engagement strategies to increase revenue
- Keep in mind that target consumers consume less traditional media and spend more time online
- Earn loyalty by delighting customers and leveraging customer service 2.0
49. Interactive Marketing Strategies for Financial Services Companies
Entrepreneur and author David Mullings shares his slides from a presentation made to the AGM of the Jamaica Credit Union in this slide deck. As he points out, there are nearly endless opportunities for interaction, from QR codes to blogging and social media.
Three key points we like from Interactive Marketing Strategies for Financial Services Companies:
- Interactive marketing helps people create relationships for the new digital era
- Think of the final “p’s” of marketing at “people” and “profit”
- Blogs are an effective interactive tool because they provide another opportunity for having a conversation with customers
50. The Four P’s of Being Interactive
President and founder of TeamBuilder Search, Mark Whitman understands the importance of building a strong, successful interactive marketing or digital marketing team. That’s why he shares tips and suggestions for building an interactive teaming this interactive marketing slide deck.
Three key points we like from The Four Ps of Being Interactive:
- The four P’s of being interactive include process, platforms, people, and planning
- The creative design of your interactive marketing efforts must be based on consumers’ behaviors
- Implement best practices around user experience