The “integrated resort” is on the rise in popularity for the complete and multi-faceted experience it offers its guests. This kind of resort is the epitome of convenience and matching expectations – something people want for their valuable breaks from everyday reality. Everything you need is under one roof, steps away from your room. Restaurants, shows, casinos, recreation, spa services and retail shopping – guests don’t have to leave the facilities to have an all-inclusive experience.
With the combination of activities and full services, your resort can collect customer data in all sorts and forms: What are they spending money on? Do they favor room service or dining in the restaurants? Who are night owls vs. early risers? Do they prefer pampering or fitness sessions? Do they plan their activities in advanced or more spur of the moment? What are the trends in how, when and from which devices they conduct their bookings?
Improving the guest experience and delivering new types of integrated services are quickly becoming key differentiators for all hospitality brands. It’s time to take advantage of all the data that you have on your customers, from all sources, to connect and engage with each and every guest. You can do this by harnessing all of the intelligence that your brand collects, and putting it into action.
Hospitality is an industry with a lot of focus on the customer, but do brands make the best use of the data they collect in order to ensure greater guest centricity? If you are an executive at a hospitality organization, you should consider a data-driven approach that has the potential to transform your businesses. To start down this path, we find that it’s crucial to focus on the most effective, results-oriented use cases to get you there. NGDATA’s hospitality clients have been able to drive significant value with:
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...