A Financial Services Client Case Study
A large wealth management bank sought to improve its ability to offer the right investment at the right time to the right customer. By analyzing individual investment histories and gaining a deeper knowledge about each customer through their interactions and product usage, the bank enabled its agents to provide better, more targeted advice to each customer and build greater customer loyalty.
A Media & Publishing Client Case Study
A publishing company from the traditional print realm sought to shift more of its business online, but lacked an in-depth understanding of the 1.3 million visitors frequenting its website. Non-targeted mailings were costly and delivered mixed results. By analyzing online customer behavior and interactions around two of its brands, the company was able to achieve a 700% increase in targeting efficiency. The program has since been expanded to the publisher’s other brands.
A Telecommunications Client Case Study
A leading broadband services provider wanted to improve the effectiveness of its customer marketing by targeting individual customers more directly. Applying analytics to customer data on usage, network, interactions and product preferences, the company was able to feed interactive marketing actions to stimulate subscription renewals. This resulted in a 10-fold increase in marketing frequency and a 400% increase in response rate while cutting marketing costs in half.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...