CDP Solutions for Hospitality & Hotels

Achieve true 1-to-1 personalized communications with guests in real-time with our intelligent engagement platform for Hospitality & Hotels that goes beyond your standard CDP.

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  • Improvebooking conversion rate
  • Acceleratetime between bookings
  • Increaseguest folio
  • Improve satisfactionwith personalized services
  • Boostloyalty revenues

AT A GLANCE

The CDP to boost results across your entire guest life cycle

 

NGDATA’s Hospitality Solution is designed to be customer-centric and maximizes profitability by allowing for 1-to-1 personalization in real-time. Our solution is more than a standard Customer Data Platform (CDP).

 

Leveraging on its real-time advanced customer analytics, the solution allows the hospitality industry to exceed your guest’s expectations. Interact with your guests in real-time with the right message on the right channel, developing customer engagement and boosting customer retention.

SOLUTION OPPORTUNITY

Care for your guests with personalized interactions

 

The hospitality industry is impacted heavily by the current corona crisis. With the shutdown of basically the whole industry, it is important to reassure your guests of the safety to travel again when the time is right. The relationship with your guests starts by building trust, so regaining their confidence will be the first step in recovering from this crisis. Show that you understand your guest’s mixed feelings and concerns about traveling again, but do this in a gentle, but foremost, personalized manner.

 

The essence of the hospitality industry is to serve and take care of the guest. And pandemic or not, guests are expecting more personalized services, so hospitality brands must own the entire life cycle from pre-booking to planning on-site experience, and in between stays.

Build revenue through repeated engagement from your guests

 

Leading hotels & resorts are shifting towards direct-to-consumer (D2C) efforts in order to own the customer life cycle end-to-end and ensure that their guests have a personalized curated experience before, during, and after their stay.

 

Using real-time data allows you to develop a deep understanding of your guests’:
• travel habits
• brand preferences
• consumption patterns
• interests on-site and offsite
• way of using technology.

 

This info helps you to deliver relevant experiences that will delight guests, increase the revenue per stay, boost TRevPAR, and intensify their loyalty towards your brand and partners.

WHY NGDATA

Data-driven marketing solutions built for the hospitality industry

 

Our solution lets you put the guest at the center of your customer engagement. When your guests engage with you, you need to understand the ever-changing context in which he makes decisions. With a real-time comprehensive view of the guest, you have the ability to offer the right experience at the right – thus relevant – time. Marketing agility in customer analytics and intelligent automation are key components to achieve this vision.

 

NGDATA has created and validated this Hospitality Solution together with industry experts to ensure the most impactful business challenges are solved, yielding the highest results in the market.

BENEFITS

Improve KPIs across the board with our engagement solutions for hospitality resorts

Maximize direct booking revenue

Increase D2C booking conversions by differentiating (e.g. special journey packages) and thus individualizing offers based on each guest’s past stays and interests.

Increase guest folio revenue

Impact your guest’s revenue per stay by leveraging 1st and 3rd party data to provide personalized offers of on- and offsite activities, based on the guests’ individual preferences and interests before and during their stay.

Improve on-site operations and engagement

Empower hotel operations with real-time data to enhance the guest experience by delivering individualized service experiences. Think of housekeeping, room service, check-in/checkout and concierge.

Deepen customer loyalty

Use real-time data about the guest’s stay to send highly relevant surveys about the services and experiences they had or provide options for partner transportation services. Use that info to tailor loyalty programs around the guest’s brand affinities and personal tastes.

Shorten time between stays

Anticipate special life events and tailor offers and experiences to celebrate with each guest to shorten the time between stays. This is also based on the activities they enjoyed previously such as a hotel spa visit.

WHAT'S INCLUDED

A complete analytics and customer engagement solution for the hospitality industry

Surpassing a CDP platform, our Hospitality Solution - validated by subject matter experts - has a comprehensive and sophisticated set of predefined metrics and models. These reduce the time to market for hotels and resorts and lets them instantly engage with guests in a smarter way to obtain results sooner.

Our Hospitality Solution provides a real-time Customer DNA that consists of a 360 view of each guest. This contains omnichannel interaction data and hospitality-specific insights designed to drive smart, connected, and immediate engagement. It shows, for instance, a guest’s trend in website activity related to specific in-resort activities.

Our Hospitality Solution delivers out-of-the-box campaigns that drive 1-1 interactions at the right time, on the right channel and in the right context that aim to acquire, cross-sell, activate and retain guests. Through customer journey stages you further personalize that journey with curated experiences, and with our smart audiences, you can further enhance campaign targeting. Think of reducing the period in-between stays with a staycation campaign based on attractions previously enjoyed within the resort.

We also leverage our product’s built-in machine learning pipeline to generate propensity and churn models where necessary, thus reducing heavy data science work. Accessible through a user-friendly interface, the business user can expand and explore audiences, revealing untapped opportunities. You can easily target guests with a similar profile to the ones that recently booked a second stay at your resort.

NGDATA’s Intelligent Engagement Platform is Certified as a RealCDP and meets all core CDP requirements and supports enhanced CDP capabilities and best practices.

David Raab

CDP Institute
OUR APPROACH

We’ve Done This Before

Our strategic and prescriptive approach to building solutions ensure rapid delivery and success.

PHASES

01
Requirements & Planning
02
Solution Design
03
Solution Build
04
Validate & Deploy

Requirements & Planning

During this phase we’ll identify your industry pains & strategic objectives. We’ll identify operational personas, pains, and goals. Lastly we identify your solution categories & associated objectives.

Solution Design

Here we define the high level functional design. We define framework components including foreseeable propensity models and data model. We also define and select relevant use cases with functional requirements and definition of offers, experiences, and metrics.

Solution Build

NGDATA alongside our solution partners set-up your solution environment and start building entity and interaction schemas. We configure metrics, load test data, build key integrations, and text.

Validate & Deploy

After validating the solution, NGDATA deploys our IEP within clients environment while providing ongoing support, maintenance, and overall solution optimization.

01 Requirements & Planning

During this phase we’ll identify your industry pains & strategic objectives. We’ll identify operational personas, pains, and goals. Lastly we identify your solution categories & associated objectives.

02 Solution Design

Here we define the high level functional design. We define framework components including foreseeable propensity models and data model. We also define and select relevant use cases with functional requirements and definition of offers, experiences, and metrics.

03 Solution Build

NGDATA alongside our solution partners set-up your solution environment and start building entity and interaction schemas. We configure metrics, load test data, build key integrations, and text.

04 Validate & Deploy

After validating the solution, NGDATA deploys our IEP within clients environment while providing ongoing support, maintenance, and overall solution optimization.