NGDATA’s CEO, Luc Burgelman, discusses that “GDPR is Not the Finish Line – It’s Only the Start.”
Most companies have been preoccupied for the greater part of the last year preparing for the General Data Protection Regulation (GDPR), which went into effect on May 25, 2018. Millions of dollars have been spent on GDPR-related technologies, legal budgets have increased drastically, and some companies even seriously considered doing away with customer data altogether in order to avoid added cybersecurity complexities.
With the looming threat of enormous fines and legal consequences taking center stage in the buildup to the GDPR deadline, it’s been easy to overlook the fact GDPR actually represents something good. The regulation will drastically improve customer interactions by giving customers complete control over their preferred data-driven experiences. By enabling companies to accumulate and apply more accurate and insightful customer data overall, GDPR provides infinite revenue-generating opportunities for businesses over the long-term.
