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Thought Leadership février 20, 2019

Contextual Relevance and the Customer Experience

When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to apply...

Thought Leadership février 14, 2019

The Omni-Channel Customer Experience: Be Where Your Customers Are

Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers want better value out of the brands...

Thought Leadership février 12, 2019

6 Fresh Marketing Ideas for Banks and Financial Institutions

Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their goals. That...

Thought Leadership février 11, 2019

Customer Experience is Defined by Relevancy

We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As...

Thought Leadership février 6, 2019

For the Marketer, By the Marketer

To deliver contextually relevant customer experiences, you must be able to capture and synthesize customer data on the individual customer-level, and that’s what the martech...

Thought Leadership février 4, 2019

Banks and Real-Time Personalization

As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a significant factor in a company’s...

Company News janvier 30, 2019

An NGDATA Publication: Banking on a Customer-Centric Approach to Data for Powerful Results

Marketers can no longer treat or view customers in aggregate, demographic categories. Making broad offers through fixed channels – once a perfectly acceptable course of...

Company News janvier 24, 2019

NGDATA Appoints Doug Gross as CEO to Support Future Growth

Today, we announced the appointment of Doug Gross as Chief Executive Officer. Doug brings more than 30 years’ international experience. He was previously Executive Director...

Thought Leadership janvier 22, 2019

Turning Prospects into Customers, and Customers into Advocates

Good marketers know what their customers want and expect. Besides having a great product or service, you must be able to engage with customers on...

Thought Leadership janvier 16, 2019

Build the Best Customer Experience Strategy for Your Brand

Today, the key to retaining customers and outperforming the competition is delivering consistently extraordinary customer experiences. But, outstanding customer experiences are not happy accidents. They...

Industry News janvier 14, 2019

A Bright Idea for Open Banking

Ian Matthews looks at the progress of open banking one year on. Whether it’s the War of the Currents or the battle between Betamax and VHS,...

Thought Leadership janvier 10, 2019

Using AI for the Customer: Efficient Targeting and Advanced Personalization

Consumers are looking to be messaged to in a way that suggests personalization. The beauty of the predicative analysis that AI offers, allows marketers to...

Thought Leadership décembre 19, 2018

The Top 2018 Customer Experiences: A Success Round Up

Recently we co-hosted a webinar with Forrester on how to go From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer...

Thought Leadership décembre 13, 2018

Our Predictions: What Will 2019 Bring For Tech Marketers?

As the end of the year approaches, we thought we’d make some predictions for what to expect in 2019 around tech and marketing. Does your...

Thought Leadership décembre 5, 2018

4 Ways to Embrace Digital Transformation

Digital transformation is a « hot » industry buzzword right now, but what does it really mean and how can it help a business? It starts with...

Company News novembre 15, 2018

From Campaigns to Conversations: Turn your static, manual marketing campaigns into insight-driven, contextual customer interactions

Conversational marketing is not new, after all brands have been listening to their consumers for years. From focus groups to surveys, customer input has always...

Thought Leadership novembre 15, 2018

Don’t Lose Sight of Your Audience on Black Friday

Despite the madness and chaos often shown on TV for Black Friday, there’s more to a good sale than just crowds. And while 170 million...

Thought Leadership novembre 8, 2018

Complex Channel Orchestration Requires the Right Mix for Banks

More Targeted Messaging Bankers are hungry for more campaigns, across more channels — and with higher precision — in an effort to reach their customers...

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