Consumer habits change over time and the way banks engage with their customers evolves. Mainly because of increasing pressure. On the one hand due to the rise of the fintech companies, on the other because of the changing consumer expectations. Banks must develop the way they target and connect with customers to build a healthy and strong relationship.
How do you build a strong customer relationship?
In this video, published last week by Finextra, our CEO Doug Gross speaks to Hannah Wallace from Finextra. They talk about how banks are struggling to harness the data key to unlocking these customer relationships. Doug explains how empowering your marketers with real-time insights on individual customers is the way par excellence to meet your customer’s expectations. This is why he emphasizes the importance of the role of the citizen developer in the changing market.
Read more about empowering your marketers and the citizen developer:
download the whitepaper ‘Citizen Developers and the Empowered Marketer’